Chewing gum is simple. So is turning on a light. And it’s simple enough to forget where you parked. OK, maybe so, but when it comes to the sphere of technology “simple” and “simple to use” are frequently advertised terms but rarely live up to the claims. Trying to represent simplicity in technology is actually complex. There are no shortcuts to producing simplicity – especially when it comes to product design as it’s a difficult principle to do well. Edward Tufte said, “Clutter and confusion are failures of design, not attributes of information.” Many products probably start out with simplicity as a real objective but not everyone succeeds. Why? Because simplifying complexity is a commitment to avoid the temptation of including gimmicks and work-arounds into the design. It’s about being able to build and express simplicity with honest substance. Simply put, simple is very hard to do - until now.

Hopefully by now, you’ve heard about EMC’s new midrange storage platform – Unity – the ultimate in simple and affordable storage. Unlike some of our competitors who seem to complicate simplicity, Unity simplifies the entire storage lifecycle including setup, management and service. Let’s take a quick look at some of the Unity storage features that make this All-Flash platform so easy for IT professionals.

We start the Unity simplicity discussion with its modern, easy to use, and fast HTML5 Unisphere management interface with no Java downloads required that makes Unity simple to setup, manage, and support. You can get everything done from the configuration wizard in one simple task including enabling the all-inclusive software that comes with each Unity system; rapidly get Unity online to start benefiting from the internet-based Proactive Assist capabilities including Live Chat, Dial-Home, and remote repair capabilities, easily create unified storage pools and be ready to provision storage, set up file, block, and VVOLs all in the same pool, manage unified native snapshots and replication with built-in scheduling – just to list a few.

Next, a key part of Unity’s ease of support is its integrated Proactive Assist ecosystem capabilities that provide customers with on-array features to help you instantly detect issues with integrated alerting. With Proactive Assist Unity customers can download updates, watch training videos, discuss and trade best practices with your peers, order parts on line, and even live chat with EMC Support. It’s like having a help desk built right in to the Unity product.

“Unity is designed to be simple.” StorageReview

Unity further simplifies management with CloudIQ, an integrated SaaS platform providing cloud-based proactive monitoring and health scores. There’s nothing to set up and there are no licenses involved. CloudIQ takes support to a whole new level by delivering an operational dashboard for monitoring and alerting, proactive health scores, and proactive support and recommended remediation. CloudIQ, leverages analytics to help with both short term risk avoidance and longer term capacity and performance planning by identifying potential resource issues for admins to address before issues actually occur.

And for anyone wanting to “try” Unity in a test/dev environment, they can start out for free by downloading Unity’s Software Defined Storage implementation – UnityVSA (Virtual Storage Appliance) - giving you the full Unity simplicity experience with greater agility and flexibility.


We also provide customers with the Unity Simulator, a lightweight, downloadable demo that allows you to experience how simple Unity is to provision storage, add hosts, manage snapshots, and access online documentation, support forums, and other resources.

Last but not least, Unity’s simplicity is not all about ease of use either. Unity systems start in a 2U rack space reducing footprint and simplifying installation in a few short minutes with only 6 cables and “no tools” required snap-in rails.

There’s nothing easy about what midrange storage arrays do for small-to-medium enterprises and their applications. The difference with Unity is that it seamlessly translates the complexities of storage setup, management, and support into an integrated, powerful, and balanced unified platform with superior simplicity and ease of use. Unity has introduced a new level of simplicity and affordability into a family of all-flash arrays targeted to the fastest growing segment of the storage market – small and mid-sized organizations. It was Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” The sophistication of Unity’s simplicity takes away obstacles long confronted by IT generalists shortening their path to improving processes and practices, delivering IT service management, and pursuing innovation. The fundamental design adage of “Keep it Simple Stupid” (KISS) is harder to accomplish than it sounds. Well maybe for others anyway.