Let the Transformation Begin with 2H 2016 Marketing Campaigns

As we bring the Dell and EMC brands together marketing and sales are provided with a new story that will positively impact our leadership position, drive demand and help you increase revenue.  That transformation begins with 2H 2016 global marketing campaigns.


To get you started, our new Dell EMC Channel Partner Campaign Guide provides a combined view of Dell and EMC partner campaigns along with the assets and tools available for 2H 2016 and links for access. 2H campaigns are rebranded and/or revised to reflect the new Dell EMC brand and to support our transition to a combined portfolio.


This recent Partner Post Blog takes a deeper dive into key campaigns highlighted for 2016 including:

  • All-Flash Storage Portfolio campaign represents the first combined portfolio campaign out of the gate—expanded to include the SC Series, Unity, XtremIO, VMAX and DSSD.
  • All-Flash Storage Products
  • Converged Infrastructure
  • Data Protection
  • Isilon
  • Dell PartnerDirect Programs – Available to Dell PartnerDirect partners. As an EMC BPP partner you can empower your teams to sell the full Dell EMC portfolio, from the desktop to the data center, by joining the Dell PartnerDirect program. Learn more.


For more, view the 2H 2016 Dell EMC Channel Partner Campaign Guide; and visit the Partner Campaign Playbook.