Grow Your Data Protection Business with Partner Sales Plays

One of the keys to successful selling is focus. A focused approach, supported by the right enablement, demand gen activity, tools and offers will allow you to streamline your sales activity and drive to faster closure.


We’ve produced four data protection sales plays that will guide you to take full advantage of the areas where we see the most opportunity.  Each play contains the necessary elements to support your sales cycle, including call scripts, email copy, sales guides, customer presentations and handouts, and more.

  • How Suite It Is covers the portfolio of Data Protection Suite offerings, helping you introduce a market-leading software solution that will protect customers’ data wherever it resides – on-premises and in the cloud.
  • Refresh to Renew is geared toward customers currently using older Data Domain systems who can benefit from lower costs, faster performance, and cloud readiness when they move to the newest Data Domain models.
  • Protection in the Cloud focuses on simple, scalable, affordable protection for desktop/laptop (with Mozy) and SaaS data (with Spanning).
  • Data Protection for Converged Infrastructure allows you to offer simple, flexible data protection solutions to customers who have deployed Vblock, Vxblock, and VxRail.


Marketing can bolster your sales activity with the new Dell EMC Data Protection campaign.  This campaign contains messaging to target both net new and current customers and assets to support all steps in the buyer’s journey.


As we learned from the 2016 Global Data Protection Index, the majority of businesses are woefully underprepared to prevent data loss. With Dell EMC, you are armed to help them.


Key Resources:

Data Protection Partner Sales Plays

Data Protection Campaign

Channel Programs and Promotions