Global Partner Summit Social Media Activation Kit for Partners


Global Partner Summit takes place during EMC World in Las Vegas from May 4-7. This SMAK is designed to get you socially activated right away.

By clicking "follow" in the top right corner, you'll receive email updates every time an update is made.


Pre-Show Goal: INCREASE REGISTRATION + populate the #GPS2015 hashtag with content

Partners can still register to attend GPS here:

Partners-- are you looking for a way to get social ahead of the show?

Tweet to @emcpartners and tell us why you're looking forward to #GPS2015

Share your favorite experience from last year's show

RT and engage with the Business Partner Twitter handle (@emcpartners)


Follow and interact with the Business Partner Account (@EMCPartners)-- we'll be tweeting about the show in the short time left until Global Partner Summit. During the conference, the Partner handle will be live-tweeting key sessions and interacting with partners, guest speakers, EMC execs and thought leaders.



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Organic social is better social! So... what is organic social? It's simply taking the time to create your own tweet. Use the abstracts & assets below to create your own content. We've also attached some high-resolution images that are socially optimized for Twitter to include in your tweets!








GPS Website

Link :

  • Partners can still register to attend GPS !
  • The conference theme is Redefine.Next Together
GPS Agenda


  • See what's happening during EMC World- the public- facing agenda includes major sessions and breakouts, the GPS Loyalty Party and the EMCWorld concert
GPS Session Descriptions


  • Detailed session descriptions are up on the site

There's Something for Everyone at GPS!

Link: Link:

  • This was sent to Solution Providers in the April 2nd eDigest email newsletter
Jay Baer video
  • Link:
  • Jay Baer will be the speaker at the GPS Marketing Breakout. He filmed a short teaser video announcing that he'd attend the conference.
  • Jay's Twitter handle: @jaybaer
  • The marketing session is Wednesday May 6th from 4-5 PM
  • In his presentation on Youtility, Jay Baer will explain his unique and impactful approach to marketing to help you gain customers for life. You'll also hear from EMC CMO, Jonathan Martin, about how we're incorporating these trends into our own big picture strategy, humanizing our brand, and changing the world. Most importantly, learn how you can be part of this!

Monday May 4th

3 PM- 4:30 PM

Enterprise Content Division Keynote

  • Title: Enterprise Content Division Partner Keynote
  • Description: The time is now to prepare your customers for their move to the third platform, increase their mobile productivity and unharness the untapped value of their content.  As we enter the most disruptive tech wave ever, make sure you’re ready with EMC’s Enterprise Content Division’s products, solutions and channel programs designed with your future in mind.
  • Speakers:
    • Rohit Ghai, President, ECD
    • Jason Capitel, WW Senior Vice President of Sales, ECD
    • Chris McLaughlin, CMO, ECD

Tuesday, May 5th

1:30 PM- 3:30 PM


Global Partner Summit -General Session
  • Title: Redefine.Next TOGETHER
  • Description: Join us to kick off GPS in a big way! Hear from Gregg Ambulos & Chris Riley about the newest trends in our ever-changing marketplace, what EMC's strategy means to partners, and how you and EMC can redefine together. They'll be joined by other EMC leadership members, including Joe Tucci and David Goulden for a live Q&A session.

Speakers: EMC's Leadership including:  Joe Tucci, David Goulden, Gregg Ambulos, Chris Riley, and others. You'll also hear from an outside guest speaker.

Tuesday, May 5th

3:40- 4:30 PM


Flash Breakout for Partners
  • Description: Did you know  XtremIO is the fastest growing product in EMC's history and is running away with the market share in this emerging space?  In this  session, led by Mike Wing, Global VP, XtremIO, you'll learn about this transformational story, how to position yourself as a leader, and how to help your customers Redefine Possible with the power of Flash.


Speaker: Mike Wing, VP, Global Flash Sales

Tuesday, May 5th

4:40- 5:30 PM


Federation Enterprise Hybrid Cloud Breakout for Partners
  • Description: Join Peter Cutts, VP, Cloud Solution, to hear EMC's strategic vision for Enterprise Hybrid Cloud, the market opportunity available to partners, and what we've done to help you get to revenue faster. You'll also have the opportunity to participate in a live Q&A in this session.


Speaker: Peter Cutts, VP, Cloud Solutions

Tuesday May 5th


GPS Loyalty Party


  (evening event)

No spoilers here!

Wednesday, May 6th

1:30 PM- 3:30 PM


Regional Breakouts
  • In this session partners will have the chance to spend time with their regional Leadership team, get a deeper breakdown of some of the news, and find out specifically what it means for partners in-region.
    • Americas: Scott Millard, Vice President, Americas Channel Sales  and Tony McCoy, Divisional Vice President
    • EMEA:
    • APJ:

Wednesday, May 6th


Converged Infrastructure Breakout for Partners

4-5 PM


Redefine Marketing Together (with Jay Baer)

  4-5 PM

Wednesday, May 6th

5 PM- 6:30 PM


Cloud Partner Connect"Connect for Success" Networking Event
  • At this strategic networking event, we'll take Redefine.Next TOGETHER to the next level. Join EMC leadership and best-in-class Cloud Service Providers to find out how you can add cloud services to your solutions, easily and efficiently. Meet with our qualified CSPs and discover a new world of opportunities! Join us to learn more, start connecting, and explore what's possible, together.

Wednesday, May 6th

8 PM- 10 PM


EMC World Concert
  • Fall Out Boy & One Republic will both take the stage during the EMC World Customer Appreciation Event.