VMworld Europe 2014: EMC Sessions


EMC is  back in Barcelona, Spain, to join our Federation partner VMware for VMworld 2014 on Oct. 14-16.

Alongside our experts, technical specialists, and social champions; we'll be bringing you up to speed on everything from Hybrid Cloud, to Flash, to Software Defined Storage.

Don't miss out on the opportunity to connect with us during these EMC sessions!



ID #





The Impact of Flash on virtual servers, databases and virtual desktops workloads

Robin Ren

Tues, Oct.14 @ 12:30


Oracle 12c Multitenancy vs. OS-Level Virtualization (ala VMware vSphere): A Balanced Comparison

Peter Herdman-Grant

Tues, Oct.14 @ 14:00


Scripting and Programming Cloud Automation – How To Power Hour

Jonas Rosland, Matt Cowger

Wed, Oct. 15 @ 12:30

INF 1864- SPO

Software Defined Storage – What’s Next?

Chad Sakac

Wed, Oct. 15 @ 13:45

INF 3037-SPO

How to build and deploy a well run hybrid cloud?

Tyler Baker, Tyler Britten

Wed, Oct.15 @ 15:00


Ask the Expert vBloggers

Panel – Chad Sakac, EMC, Scott Lowe, VMware, Duncan Epping, VMware

Wed, Oct. 15 @ 17:30


vSphere Storage Best Practices: Next-Gen Storage Technologies

Panel - Chad Sakac, EMC, Rawlinson Rivera, VMware, Vaughn Stewart, Pure Storage

Thursday, Oct. 16 @ 10:15



The Impact of Flash on virtual servers, databases and virtual desktops workloads

  • ID: EUC2712-SPO
  • Date & Time: Tue, Oct. 14, 12:30 PM-1:30 PM
  • EMC Speaker: Robin Ren

ABSTRACT: Flash is fast, everyone understands that flash can completely revolutionize your virtual datacenters in ways that weren’t achievable before. This session will discuss, through real customer examples, the following four use cases: Virtual Servers - Are they a good candidate for leveraging an all flash array? What is the value add for both the production and development and test environments? Databases - Apart from performance, how else will your Oracle / MS SQL database benefit from the move to an all flash array? EUC using VMware Horizon 6 and Citrix XenDesktop - What were the historical challenges with designing and implementing VDI and streaming applications?  How did we overcome those challenges with an all flash array and what have we learned so far? Virtualized SAP environments - Can you finally give your developers enough landscapes to work on?

Oracle 12c Multitenancy vs. OS-Level Virtualization (ala VMware vSphere): A Balanced Comparison

  • ID: VAPP2272
  • Date & Time: Tues, Oct. 14 ,14:00 -15:00
  • EMC Speaker: Jeff Browning - Oracle Solutions Consultant at EMC

ABSTRACT: Oracle has been talking a lot about cloud of late. Multitenancy is a highly touted feature of Oracle 12c which (supposedly) enables the creation of a private database cloud. But does it really? OS-level virtualization (such as VMware vSphere) has been hugely popular for creating private database clouds for many relational databases, including Oracle. Will Multitenancy replace OS-level virtualization? Will Oracle take over the consolidation, virtualization, etc., of Oracle databases? In this session we compare and contrast Oracle 12c Multitenancy with OS-level virtualization. In our view, a hypervisor-based solution is the still the obvious way to go for several reasons: * VMware's version of live migration (vMotion) is far more capable and flexible than Oracle's equivalent offerings in this area. In particular, PDB / Multitenancy has no built-in live migration feature at all. In order to get close to what VMware provides, the Oracle customer must use client-side load balancing, which requires software changes on the development site. VMware vMotion simply works * Cloning a PDB is not a zero-downtime event. Oracle may eventually fix this, but cloning a running database using storage-based semantics, and mounting the resulting database onto a VM is still more seamless and simple than PDB cloning. * The cost of Oracle 12c Multitenancy licensing is far higher than VMware vSphere. In this session, we will explore the Oracle 12c Multitenancy feature in detail, look at how it works in both a physical and virtualized context, and make recommendations for creating an Oracle private database cloud. We will also present the results of performance / functionality testing showing live migration of VMs running Oracle with zero downtime and minimal performance impact.

Scripting and Programing Cloud Automation - How To Power Hour (PANEL)


ABSTRACT: Presented in an un-conference format and driven by audience entries on a whiteboard and live via Twitter, 3 experts in managing large scale VMware-related clouds will answer *your* questions on how to approach managemt using automation and tools. We'll cover topics ranging from controlling backups with PowerCLI, deploying servers with tools like Puppet and vCenter Orchestrator, building performance collection with Python, and whatever else the audience can think of. This breakout will include both discussions of approaches, as well as recommendations for specific resources, toolkits, modules and the like to solve your problems. Be prepared to take notes and pictures as we whiteboard and discuss live.


Software Defined Storage - What’s Next?

  • ID: INF1864-SPO
  • Date & Time: Wed, Oct. 15, 13:45 - 14:455
  • EMC Speaker: Chad Sakac, SVP, Global Systems Engineering

ABSTRACT: There is a lot of disruption in the domain of storage and information persistence ranging from abstraction and automation through to how storage is architected.   New architectural models such as "software plus commodity hardware” and “gateways to cloud models” are changing the landscape.  Foundational technology such as NAND flash and post-NAND options are changing the way persistence models work.  New at scale analytic and application workloads and applications are driving new protocols and expectations.   Are you confused about the future of file, block, pNFS, Object storage, HDFS, iSCSI, FCOE and where to leverage flash as well as Virtual Volumes?  Well you are not alone.While there has been a lot of focus on Software Defined everything, the detail of what is software defined storage (SDS) has been getting loads of attention as well.  In this session, we examine where we are today with SDS and what direction this may take in the not so distant future.  We’ll look at the near term – and the longer term – from architecture to foundational technologies, as well as what is the latest in the most advanced R&D labs and exotic use cases.Being practical, we will review what options are available today with SDS, Flash, HDFS and other emerging technologies in the space of “information persistence" – and an eye towards Virtual Volumes. This session will help clear up some common confusion by looking at customers’ use of these technologies in practice.There will be no marketing or product pitches in this session.  Instead we’ll focus on demonstrations of new capabilities and a sneak peek into what the future has in store for consumers of storage resources in the world of virtualization.

How to Build and Deploy a Well Run Hybrid Cloud

  • ID: INF3037-SPO
  • Date & Time: Wednesday, Oct. 15, 15:00-16:00
  • EMC Speakers:
    • Tyler Britten, Principal Technical Marketing Manager
    • Tyler Baker.

ABSTRACT: Find out what is a well-run hybrid cloud and why you should care. Learn how you can leverage best practices to assemble intelligent components to rapidly deploy a hybrid cloud that delivers on-demand services in a multitenant, fully functional, integrated VMware and EMC solution stack.This session will remove confusion by defining terms that will help you transform from the traditional way of doing IT into an integrated VMware and EMC solution that provides a simple self-service portal with scalable cloud resources. A well-run hybrid cloud is all about masking complexity and offering IT and applications services through an easy to understand and consume portal. Building on the Software Defined Data Center, hybrid cloud enables seamless integration between your internal private cloud and the scalability and agility offered by vCloud Service Providers and the VMware vCloud Hybrid Service. This all sounds fantastic, but is it real and can I use it TODAY? We'll share with you how we transformed some ordinary hardware into a fully-functional hybrid-cloud environment in less than 48 hours in front of 10,000 people. You'll also get to see a demo of this hybrid cloud in-action and get a glimpse into some of the cool features coming down the road.

Ask the Expert vBloggers  (PANEL)

  • ID: SDDC1176
  • Date & Time:Wed, Oct. 15, 17:30 PM - 18:30 PM
  • Panelists:

ABSTRACT: Back for it's 7th year at VMworld, Ask the Experts is back with an awesome panel of the industries top bloggers. In this session there are no powerpoints, no sales pitches and no rules! Experts in the industry are here to answer YOUR questions while having some fun in the process. Bring your topic, anything from Software-Defined Data Center, to End-User Computing to 3rd Platform Applications... Storage, Networking, Security. No question is off limits.

vSphere Storage Best Practices: Next-Gen Storage Technologies (PANEL)

  • ID: STO2496
  • Date & Time: Thursday, Oct. 16, 10:15-11:15
  • EMC Speaker: Chad Sakac, SVP, Global Systems Engineering, Rawlinson Rivera, VMware, Vaughn Stewart, Pure Storage


ABSTRACT: This VMware Technical Communities Session will present a technical best practices with emerging storage technologies for vSphere. The storage industry is experiencing a high level of innovation that will influence your next datacenter refresh. Storage industry experts present this session in a vendor neutral perspective on best practices with storage infrastructure technologies spanning host-based acceleration, all-flash, and hyper-converged. Vaughn and Chad focused on delivering a deep technical session.

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