EMC Breakout Sessions At VMworld 2013



EMC Breakout Sessions

(Times And Locations Subject To Change)
Session IDTitleSpeaker(s)Date/Time/Location

EMC Elect

Social Champion

STO5420Software-Defined Storage: The Art Of The PossibleChad Sakac

Monday 8/26


Moscone West 3001

Anil Sedha and Tommy Trogden
STO5464Leading Edge: Evolving To A Software-Defined Data CenterChad Sakac

Wednesday 8/28


Moscone West 3007

Anil Sedha and Lauren Malhoit

Best Practices with Software Defined Storage

Chad Sakac

Wednesday 8/28



Yerba Buena Level, Salon 9

VCM5472vCenter Orchestration - Say Hi to Razor and Software Defined Storage

Magnus Nilsson,  Jonas Rosland

Wednesday 8/28


Moscone West 3001

Lauren Malhoit
BCO5276Next Generation ‘Economical’ Data Protection for Business-Critical Applications

Yossi Saad

Tuesday 8/27


Moscone West 3007

Anil Sedha
OPT5489Pivot From Public Cloud to Private Cloud with vCloud and Puppet

Edward Newman

Monday 8/26


Moscone West 3002

Tommy Trogden
VSVC4570Ask the Expert VCDX's

Rich Scherer

Matt Cowger

Chris Colotti

Chris Wahl

Jason Nash

Wednesday 8/28 2:00-3:00pm

Moscone West 3018

Brian Carpenter and Cody Hosterman
VCM5539The Missing Link: Storage Visibility In Virtualized EnvironmentsMatt Cowger

Wednesday 8/28


Moscone West 3012

Tommy Trogden and Anil Sedha
VAPP5180Extreme Virtualized Oracle Performance in a Proven Architecture

Sam Lucido

Jeff Browning

Monday 8/26


Moscone West 2024

Tommy Trogden
VSVC4569Ask the Expert vBloggers

William Lam

Vaughn Stewart

Scott Lowe

Duncan Epping

Rick Scherer

Tuesday 8/27


Moscone West 2009

Tommy Trogden
PHC4478Three Advantages of Running Cloud Foundry in a VMware Private Cloud

Tarek Dweik

Steve Flanders

Wednesday 8/28


Moscone West 2014

Lauren Malhoit
SEC5624VMware Compliance Reference Architecture Framework: Accelerate your DeploymentsDavid Barker

Wednesday 8/28


Moscone West 3001

VSVC5943Leveraging SDDC to Deliver ITaaS at EMC

Paul DiVittorio

Alex Mittell

Wednesday 8/28


Moscone West 3003

STO5559The Future of Storage : A Panel DiscussionDavid Black

Tuesday 8/27


Moscone West 2009


Thursday 8/29


Moscone West 2009

OPT4732Leveraging IT Financial Transparency to Drive TransformationMary Lou Alter

Tuesday 8/27


Moscone West 2011


Follow the EMC Elect Social Champion at the show to learn more about the session, ask questions, and win great prizes!

Session Abstracts


1. Software-Defined Storage: The Art Of The Possible -Chad Sakac – Session STO5420

Imagine a world without LUN provisioning, File Systems, or Shares, where storage is available on demand in your enterprise, at your control. Line of business and application owners have access to storage when and how you need it. Storage administrators can break free from mundane tasks to focus on storage health, utilization, and performance. Cloud Administrators get the job done without needing to deal with storage team processes. But this is no imaginary Utopia – this world exists today with Software-Defined Storage. You probably have more than one storage vendor in your data centers, and you know how complex and costly heterogeneous storage can be. You need disparate control points and management tools that are unable to provide a holistic view of your environment or create the analysis required to support distributed storage utilization, health, and performance. This session gives you a deep architectural view, with multiple technical demonstrations, into VMware and EMC’s programmable approach to Software-Defined Storage and how it provides a simple way to access and manage all arrays, supporting virtual environments and even multiple cloud stacks, including VMware and OpenStack. You will learn how to automate provisioning, create predefined SLAs, and provide self-service access across file, block, and object storage, illustrated by real-world experiences of customers using EMC’s Software-Defined Storage.

2. Leading Edge: Evolving To A Software-Defined Data Center - Chad Sakac – Session STO5464

A typical IT department spends an unsustainable 70% of its budget on maintenance, with little room for innovation. IT has reached a tipping point, but toward what? It’s either obsolescence or the Software-Defined Data Center. The Software-Defined Data Center takes an architectural approach, driven by a set of innovative technologies. It starts with a basic, commoditized, hyper-standardized infrastructure. The key is an intense focus on automation of every possible operation, based on two big ideas. The first is a decoupled control plane for compute, network, and storage. The second is to implement and enforce all datacenter services via software-defined policy, where possible using software models for dataplane services. This approach requires that compute, storage, networking, security, and availability services are pooled, aggregated, and automated, everything managed by intelligent, policy-driven software. The result is a data center optimized for the cloud era, providing unmatched business agility, the highest SLAs for all applications, dramatically simpler operations, and lower costs. This session will highlight and demonstrate the new disruptive technologies in the next generation data center—the VMware vCloud Suite driving policy and automation, the VMware NSX stack interacting with the Software-Defined Storage layer, flash and VM-granular policy, non-stop operations, advanced security and backups, all delivered in a service model. This session discusses real-world customer experiences on how they are evolving to the Software-Defined Data Center.

3. Best Practices with Software Defined Storage - Chad Sakac - Session STO5638

"This VMware Technical Communities Session will present a technical review of a number of emerging technologies in the area of Software Defined Storage and how to successfully integrate them within a Software Defined Data Center. This session is presented in a vendor neutral perspective by storage industry experts Vaughn Stewart & Chad Sakac. SDS introduces a number of new technologies and operational models to storage and cloud computing teams. In order to ensure one maximizes their investment, Vaughn and Chad will present and demonstrate a number of new technologies in the areas of provision based on service levels, considerations of hard independent storage, data protection service offerings, Integration into automation and applications, and much more. This session is much more than a technology introduction; we will actually measure, compare and contrast these technologies to ensure your success. Previous VMware Technical Communities Session on storage from Vaughn & Chad were rated the #1 & #2 breakout sessions of VMworld 2010 & 2012 (respectively). They look to continue to deliver significant technical depth and guidance in discussing SDS. Sign up soon to ensure you don’t miss out."


4.. vCO - Say hi to Razor and Software Defined Storage - Magnus Nilsson – Session VCM5472

This session will walk you through how to build a vCloud environment with end to end automation from provisioning to a production ready application without touching the physical hardware. We explain the components to accomplish this and how they work together and then change focus to the crucial role vCenter Orchestrator plays managing the different tasks in a Software defined Datacenter. Finally the session conclude with a demonstration of an on end-to-end workflow integrated with the vSphere WebUI and the possibilities with vCloud Automation Center can give.

5. Next Generation ‘Economical’ Data Protection for Business-Critical Applications - Yossi Assad - Session BCO5276

Have you been searching for Tier-1 data protection capabilities that would economically fit into your VMware environment, avoiding expensive WAN costs and dedicated hardware? Through the use of VMware tools and next generation ‘software defined’ replication technologies, an economical Tier-1 data protection solution for business-critical applications is now possible! Specific recovery time objective (RPO) and recovery point objective (RTO) can be set and managed, through integrated policies, to recover applications locally or remotely to any point-in-time needed. Furthermore, VMware allows for non-disruptive testing of your recovery plans. In this session you will discover how to implement a software-defined data protection solution in your virtual data center, allowing you to easily recover to any point in time. Learn how to use your WAN efficiently to build a disaster recovery solution while utilizing existing infrastructure. Explore the different use cases and how to implement them, experience simple deployment and operation through vCenter integration, and use orchestration tools for streamlined DR test, failover and failback. Dive into the technologies underlying this unique approach. Learn from the experience of real world IT professionals who benefit from such solutions and how they applied them in their own environment, increasing data availability while reducing total cost of ownership (TCO). Real world customer case studies will be provided as well as a brief technology demo.

6. Pivot From Public Cloud to Private Cloud with vCloud and Puppet - Edward Newman- Session OPT5489

EMC IT and EMC Global Professional Services have transformed IT with an Enterprise Platform as a Service solution. The launch of this platform has enabled EMC to pull key applications back from public cloud to private cloud to improve cost and agility. The E-PaaS solution couples vCloud Suite and Puppet to orchestrate key processes, service delivery, and governance while reducing CapEx and OpEx and accelerating time to value for the business.  In particular, the business case shows a positive return in less than a year and multi-year savings of millions of dollars. Attend this session to learn how EMC has realize the Software Defined Data Center vision and transformed IT.

7. Ask the Expert VCDX's - Matt Cowger, Rick Scherer - Session VSVC4570

One of the highest rated sessions at VMworld is back for its sixth year. Come get interactive with a panel of five VMware Certified Design Experts, they'll answer your questions live. Experts in Cloud, Application Modernization and End User Computing are here to help.

8. The Missing Link: Storage Visibility In Virtualized Environments - Matt Cowger - Session VCM5539

This interactive session will show real world use cases and demonstrations of how vCenter Operations Management can be extended to provide detailed storage analytics. The lack of end-to-end visibility from VMware to the underlying storage resources can be the biggest challenge in detecting and troubleshooting capacity and performance problems in a VMware environment. Until now the vSphere and Storage administrators did not have visibility into each other’s domains. Learn how to extend vCenter Operations Management to provide end to end analytics as well as topology mapping and dependencies. See demonstrations of how to leverage the power of vCenter Operations Manager to take proactive analytics into the storage domain. Dramatically increase productivity through expedited root cause analysis and proactive detection of anomalies before they become issues.

9. Extreme Virtualized Oracle Performance in a Proven Architecture - Sam Lucido - Session VAPP5180

In this session we will walk the attendee through a proven validated architecture designed to deliver very fast virtualized Oracle performance. This is open purpose build architecture for Oracle databases using VMware as the virtualization platform. Interested in how your virtualizing your Oracle production databases can drive extreme IOPS or how an open infrastructure can be optimized to provide nearly the same performance as a purpose built architecture? In this session we show how we delivered a high performance infrastructure using storage, server cards and VMware for Oracle. This session will be a review of a proven and validated architecture for virtualized Oracle performance.

10. Ask the Expert vBloggers - Rick Scherer - Session VSVC4569

One of the highest rated sessions at VMworld is back for its sixth year. Come get interactive with a panel of four VMware focused experts and bloggers, they'll answer your questions live. Get it from the Bloggers perspective, users that sleep, eat and breathe the Software-Defined Data Center. Experts in Cloud, Application Modernization and End User Computing are here to help.


11. Three Advantages of Running Cloud Foundry in a VMware Private Cloud - Tarik Dweik - Session PHC4478

A rapidly increasing number of enterprise organizations are embracing Cloud Foundry in order to empower their developers and to simplify application creation, deployment, and operations. The demand of customer applications and the demand of tiered services within the PaaS space require an emphasis on infrastructure especially in private cloud environments. In order to operate and support cloud offerings, such as Cloud Foundry, at scale, the infrastructure on which the offering resides needs to provide consistent performance results with known fault domains. In addition, standard and repeatable operational procedures must be established. Many service providers achieve scale by creating large pools of resources, which typically result in high impact incidents that are not easy to troubleshoot or resolve. For service providers, any incident in the cloud space jeopardizes the adoption and retention rate of customers. In many cases, a single incident means a lost customer. This session will focus on the importance infrastructure and virtualization play in the private cloud space. We will examine and explain some of the deployment models Cloud Foundry supports and how converged infrastructure along with VMware technologies can lead to a reliable and scalable cloud environment. You will learn about performance, reliability, and replication considerations when operating a PaaS such as Cloud Foundry. This session is ultimately about understanding the challenges of cloud environments and how VMware technologies address these challenges.

12. VMware Compliance Reference Architecture Framework: Accelerate your Deployments - David Barker - SEC5624

VMware and its Auditor partners have produced content for the Compliance Reference Architecture for PCI DSS that is leveraged as guidance for building compliant vCloud Suite infrastructures. For PCI DSS this included an Architecture Design Guide, lab validation of an instance of the Reference Architecture built with the concepts from the design guide as well as guidance from the Audit partners regarding Technology partner products and their ability to integrate with the infrastructure to perform or enhance individual controls. In this panel we'll discuss how VMware and it Services partners have constructed service offerings to enhance customer adoption of this content making it specific to their environment. These services help identify the steps on the cloud computing journey in the customer's terms while providing specialization on product implementation to achieve goals and objectives required. We'll discuss these services and how they can be leveraged with the VMware Compliance Reference Framework to achieve incremental value by advising, training even augmenting those resources available with emphasis on satisfying information risk managers who have concerns regarding how these technologies are implemented to achieve an ongoing compliant state.


13. VSVC5943 - Leveraging SDDC to Deliver ITaaS at EMC - Paul DiVittorio - VSVC5943

Many organizations have highly virtualized IT converged infrastructure but have yet to re-architect processes to deliver IT-as-a-Service. In this session we will discuss the required changes to move to service-based consumption of IT: service catalogues, provisioning, reporting, management and more. We’ll be sharing EMC IT’s own experience, with VMware and the SDDC, as a reference example.


14. The Future of Storage : A Panel Discussion - David Black - STO5559

In this panel discussion, we will discuss technology trends and advances that are shaping the next generation data center architectures. Topics include: - Software Defined Storage - Solid State storage architecture evolution - Granular data management - Cloud file systems and Cloud storage - Persistent memory technology


15. Leveraging IT Financial Transparency to Drive Transformation - Mary Lou Alter - OPT4732

With IT services now spread across Private, Public and Hybrid Clouds, the notion that IT should be highly transparent when it comes to the cost of services is getting new attention. Achieving financial transparency is also fundamental to IT transformation. Increased transparency can be a key catalyst that helps drive significant reallocation of IT investment away low performing areas and into areas that support rapid business growth and expansion. Anchored in the learning’s of multiple Fortune 500 customers, this session will highlight: How to leverage increased financial transparency to drive operational change within the enterprise; Overcoming the challenge of finding and using the right data to support the IT/LOB dialogue.