Everything EMC at VMworld US 2012 (Part 1): EMC Sessions

Everything EMC at VMworld US 2012 (Part 1): EMC Sessions

This is the first of a series that will describe EMC’s presence at VMworld US 2012.  The table of contents will be updated as more sections become available.



Speaking sessions have been a huge part of VMworld and this year is no different.  There will be over 300 sessions to choose from across 8 different tracks with EMC directly involved with 12 of them (listed below). Seating is limited so save your seat using the VMworld Schedule Builder.

Super Sessions

SS1010 - Cloud Transforms IT. Trust Transforms Cloud. Big Data Transforms Business.

Tuesday Aug 28 (2:00 PM – 3:00 PM)

Cloud computing is transforming IT. The way IT deploys infrastructure, provisions resources, builds applications, and provides access to these applications is changing dramatically, promising both greater efficiency and agility. At the same time, many businesses now see data volumes growing so large they break traditional infrastructures – this is what EMC calls Big Data. Managing Big Data represents a huge challenge for IT, but using analytics to provide insight into Big Data promises to transform business, delivering competitive advantage and breakthrough business value. Cloud computing and Big Data will only be viable if they are underpinned by a foundation of trust – trust that the infrastructure will be available 24x7 and trust that data will not be compromised by the latest advanced threats. Join EMC as we address the changes necessary to move to a new model – one which requires IT to transform to an internal service provider, shifting focus from infrastructure cost to business agility. We will discuss EMC’s technology direction and roadmap, our comprehensive integrations with VMware, and customer experiences who have transformed IT and their business.

  • Jeremy Burton - EVP of Product Operations and Marketing, EMC Corporation


SPO3337 - Transform Your Mission-Critical Applications on EMC and VMware

Monday Aug 27 (11:00 AM - 12:00 PM)

A vital step towards delivering IT as a Service (ITaaS) is virtualizing mission-critical applications to gain unprecedented efficiency, application availability, business agility, and time to market. Enterprises need to decide whether to virtualize their mission-critical applications and supporting IT infrastructures while upgrading and migrating to newer releases, such as Oracle 11g, SQL Server 2012, SAP LVM, and SAP HANA – and also completely new data and application models using technologies such as Hadoop. Come to this session to learn how Oracle Databases can be successfully consolidated onto cloud environments while managing system resources to maintain SLAs and increase performance of your Oracle environment. Understand where you can benefit the most by leaving the legacy RDBMS model behind – and using next-generation technologies. Understand how to confidently transform your SAP environment and accelerate your application deployments. Together, EMC, Cisco, and VMware are taking a leadership role within the SAP community to deliver certified SAP Landscape Virtualization Manager and SAP HANA solutions to ensure that customers receive the scalability, high availability, disaster tolerance, and continuous access required for their mission critical information. This session explores several customers’ transformational journey with SAP Software as a Service (SaaS)-based application deployments and other mission critical applications and how they built world-class private cloud infrastructures.

  • Adam Wagner - Consultant Cloud Architect, EMC Corporation, EMC Corporation
  • Sam Lucido - Oracle Global Functional Leader, EMC Corporation, EMC Corporation


SPO3338 - The Latest in IT Transformation with EMC and VMware

Wednesday Aug 29 (3:30 PM - 4:30 PM)

Cloud computing transforms IT, delivering the maximum possible IT efficiency and flexibility. Together, EMC and VMware enable the most efficient and flexible infrastructure and management solutions for virtualization and hybrid cloud environments. This is a must-see session for anyone wanting to hear and experience the latest integrated technologies from EMC and VMware and also what future innovations are being developed, such as stretched active/active clustering. This session will cover the latest technologies including the updates to VAAI, VASA, vSphere 5.1, vCloud Director 5.1, View 5.1, intelligent virtual storage with vCenter Operations, and a service-driven management “mash-up” tool for better visibility and control in cloud environments. It will unveil major EMC platform updates that deliver non-stop reliability and simplicity at unlimited scale for hybrid clouds, Big Data, and virtualized mission-critical applications. EMC will announce its newest, scalable VSPEX reference architecture for VMware View. Likewise, EMC is transforming VMware backups, enabling VMs to be backed up 3x faster with 30x quicker recovery. End-user computing in the post-PC era is very different from an accessibility, application, and security perspective. Learn how you can build, centrally manage, and secure any SaaS, Web, and Windows applications to deliver them to end-users on the device of their choice – and do it with incredible performance, experience, and cost-effectiveness. The session will include real-world customer examples, updates to best practices, and fun demonstrations of the latest cutting-edge technologies.

  • Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation


APP-BCA1270 - Virtualizing Oracle Database from Big Iron with Near-zero Downtime

Monday Aug 27 (5:30 PM - 6:30 PM)

Almost all IT shops have Oracle databases which are running on legacy RISC / UNIX platforms, such as Sun Solaris, HP-UX, and IBM AIX. Many of these customers desperately want to migrate these databases off of UNIX and onto x86 / Linux under vSphere. The reason is cost: Running Oracle on UNIX is extremely expensive. Running Oracle under x86 / Linux on VMware vSphere is far less costly. The barrier to migration is endianness. Since Oracle 10g, the internal Oracle datafile structure has been completely cross-platform, with one exception: Endianness. Endianness refers to the order in which data is stored within the platform’s CPU. Most UNIX platforms are big endian and all x86 platforms, including VMware vSphere, are little endian. Thus, Oracle datafiles must be converted when they are transferred from UNIX to x86 / vSphere. The real challenge is doing this with minimal, if any, downtime. Many of these databases are mission-critical and cannot withstand significant downtime. Unfortunately, the built-in VMware platform migration tools (such as VMware vCenter Converter) only work on the x86 platform as the source platform. For this reason, other tools must be used to migrate the database onto vSphere. This session will cover detailed procedures and relative tradeoffs of the various choices for making this transition in as close to real-time as humanly possible. In other words, various options exist for cross-platform migration of Oracle databases from RISC / UNIX onto vSphere, and each of these will be discussed and compared in detail.

  • Jeff Browning - Tribal Shaman, EMC Corporation


APP-CAP3080 - Cloud Ready Front Office – How EMC is Working with VMware and NYSE Technologies to Put Trading Services in the Cloud

Thursday Aug 30 (1:30 PM - 2:30 PM)

Business requirements for most trading businesses are mature and well understood. However, due to the historical nature of trading systems evolution (with development teams silo’d by trading desk, and with new groups entering via mergers and acquisition), application services are fragmented and overly complex. Many Financial Services technology practitioners argue that a trading floor cannot exist in the cloud. However, with economic factors driving trading volumes down to levels seen 10 years ago, fees have dipped accordingly, and current technology infrastructure cost are unsustainable.  It’s time to take a second look. There are clear benefits for modernizing trading services.  Consolidated, shared services and information models reduce cost and complexity, and enable more nimble response to the avalanche of regulatory reporting requirements. Cloud-enabled trading services will take advantage of scale up/ scale down capacity and lowest cost location.  EMCC is working with VMware and NYSE Technologies to craft our Cloud Ready Front Office offering, built on Nanotrader, VMware’s technical architecture for cloud-enabled trading services.  This session outlines modernizing a trading firm’s application portfolio.

  • Nancy Turbe - Partner, Capital Markets Industry Lead, EMC Corporation
  • Christopher Keene - VP, R&D, VMware, Inc.
  • Feargal O'Sullivan - Global Head of Alliances, NYSE Technologies



INF-BCO2982 - Stretched Clusters & SRM; How and When to Choose One, the Other, or Both?

Tuesday, Aug 28 (3:30 PM-4:30pm) and Thursday, Aug 30 (11:00 AM - 12:00 PM)

Need to deploy a highly-available vSphere cluster that spans two data centers? When should you deploy a geo-spanned storage cluster, a distributed storage cache, or SRM?

  • Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
  • Vaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetApp


INF-SEC2306 - Automated IT Infrastructure Management and GRC Technologies

Monday, Aug 27 (2:00 PM - 3:00 PM) and Wednesday, Aug 29 (8:30 AM - 9:30 AM)

This session will outline the integration of IT Infrastructure Management solutions from VMware, EMC, and Governance Risk and Compliance (GRC) Technologies from RSA. Many organizations today struggle with exactly how to leverage the benefits of cloud computing without sacrificing security, control, or compliance. Due to siloed structures or a lack of standardized GRC processes, some IT departments lack visibility, are relegated to manual efforts, and lack a centralized audit function. The abstraction layers introduced by virtualization make configuration management and compliance validation even more difficult. The presenters will conduct a detailed demonstration of the out-of-the-box integration among VMware, RSA, and EMC technologies, showing the full lifecycle from policy creation, through scanning critical IT assets automatically, and reporting results via a dashboard.

  • George Gerchow - Director, Center for Policy & Compliance, VMware, Inc.
  • Hoc Phan - Solution Marketing Manager, EMC Corporation


INF-STO2980 – vSphere 5 Storage Best Practices

Monday, Aug 27 (5:00 PM - 6:00 PM) and Thursday, Aug 30 (1:30 PM - 2:30 PM)

Storage industry experts will discuss a number of best practices for connecting vSphere 5 to SAN & NAS storage platforms with a focus on performance, availability, and manageability.

  • Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
  • Vaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetApp


INF-VSP1392 - Storage Partners Integration with VMware's Cloud Suite

Tuesday, Aug 28 (1:30 PM - 2:30 PM)

Come hear from storage partner executives (HP, EMC, Netapp, and Fujitsu) how they brought value to their customers with an integrated solution with VMware. See how they integrate with the vSphere Web Client and Monitoring solutions. Learn about their experiences working with VMware to integrate their product and what functionality they expose. See what value integration with VMware's cloud suite could bring for you

  • Jessy Schoss - Director, Product Management, VMware, Inc.
  • Ameet Jani - Senior Product Manager, VMware, Inc.


INF-VSP1475 - vSphere 5 Design Discussions

Tuesday, Aug 28 (12:00 PM - 1:00 PM) and Thursday, Aug 30 (10:30 AM - 11:30 AM)

Led by authors Scott Lowe and Forbes Guthrie (co-authors of "VMware vSphere Design"), this session will focus on high-level topics around vSphere 5 design. There are lots of decisions that need to be made in a typical vSphere design, and VMware vSphere users who do not have experience in vSphere design might not be aware of some of these decisions and the effect these decisions can have on the final implementation. This session aims to help provide some high-level guidance on designing a VMware vSphere environment, with information taken from real-world experience and a focus on interactive participation from session attendees.

  • Scott Lowe - CTO, vSpecialist Team, EMC Corporation
  • Forbes Guthrie - Virtualization Architect, vreference.com


INF-VSP1504 - Ask the Expert vBloggers

Monday, Aug 27 (2:30 PM - 3:30 PM)

One of the highest-rated sessions at VMworld is back for it's fifth year! Come meet four VMware Certified Design Experts (VCDX) on stage answering your questions. We get the top Virtualization Bloggers in the industry and get them on stage answering your questions in a wide array of topics.

  • Scott Lowe - CTO, vSpecialist Team, EMC Corporation
  • Frank Denneman - Consulting Architect, VMware, Inc.
  • Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
  • Duncan Epping - Principal Architect, VMware, Inc.
  • Rick Scherer - Senior vSpecialist, EMC Corporation


OPS-CIM1645 - Cross-Domain Performance and Capacity Management of VNX Storage Using EMC VNX Connector and VMware vCenter Operations Manager

Monday, Aug 27 (2:30 PM - 3:30 PM) and Wednesday, Aug 29 (8:00 AM - 9:00 AM)

This session explores the integration of storage analytics with VMware vCenter Operations Management resulting in cross-domain analytics to simplify the management of today’s increasingly dynamic IT infrastructure. In addition, this session outlines the benefits of using storage analytics to manage file and block storage across physical and virtual environments.

  • Sachin Mullick - Business Strategist, EMC Corporation
  • James Comstock - Sr. Director of Product Management - USD, EMC Corporation
  • Mahesh Kumar - Marketing Director, Enterprise Management, VMware, Inc.