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I can’t believe it’s been 2 weeks already, since VMworld 2015.  This year’s show  featured 23,000+ attendees, 800+ technical sessions, demos, and a host of customer engagement activities. 

And, while I have attended a number of VMworld events, I still found myself excited by many show highlights—the most prominent being the industry’s transformation, and the way key partnerships are evolving with this dynamic shift. This includes both newer relationships with hot-growth, “emerging” companies to those more mature relationships with companies who are continued and vital strategic partners.


EMC held various theater sessions which featured many of our partners’ solutions including Cisco and VCE.  It also included a genius bar, and conversation stations to drive the message of leadership in flash, hybrid cloud, big data, and converged infrastructure to attendees. 

One of the highest attended booth sessions was Chad Sakac’s Meet up:

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Chad Sakac in person meet-up at EMC's booth


Our Federated efforts continue to gain momentum, as evidenced by the cohesive representation of EMC Federation companies—including Virtustream—both in the VMworld booth and on the show floor. The power of our Federation successfully showcased the choice we provide to the software defined enterprise and the emerging 3rd Platform of mobile, cloud, big data, and social—transformed by billions of users and millions of apps.

Another key highlight included the promotion of Converged Infrastructure Solutions driven through Federated EMC and VCE and the longstanding relationship with Cisco. VCE’s booth featured blocks, racks, and appliance solutions and offered joint presentations from EMC, Cisco, and other key partners. 

Sessions included: Federated End User Computing, Federated Hybrid Cloud, and VDI with VMware, EMC XtremIO, and Converged Infrastructure Solutions.

EMC also participated in a live Periscope view of the VCE booth, which featured the heavily trafficked Vblock Systems.


Cisco’s theme highlighted: Your Data Center is Everywhere - The Center of Innovation. Demonstrations included recent work on a desktop virtualization solution with VMware. Cisco’s booth featured demo pods that showcased Cisco UCS solutions for Virtual SAN and VDI as well as a graphic acceleration for VDI with Cisco UCS.

Presentations included: Efficiency, Speed and Disruption with Cisco Data Center and Cloud Solutions and Getting Ready for next wave of IT Convergence with Cisco UCS.


Cisco Booth w CI and UCS.pngCisco booth representing Converged Infrastructure and UCS

EMC had great success with cross-collaboration between booth presentations, social engagement, and EMC/VCE/Cisco product demonstrations. In addition, VCE hosted a number of joint customer meetings. Hearing directly from the customer on their success validates the strength of the solution that EMC, Cisco, and VCE bring together.  Some key joint customer highlights included: 

  • Kimpton Hotels and Restaurants, the largest chain of boutique hotels in the United States, explained how VCE Vblock solution including EMC VNX and Cisco products, provided them the scale they needed for rapid business expansion that helped the business plan for the future.


  • CenturyLink, a VCE Partner and Systems Integrator, shared how their customer, Intercontinental Hotels Group, deployed a private cloud environment leveraging VCE Converged Infrastructure, including EMC VNX, and Cisco products, resulting in reduced delivery times, 25% application performance improvement and an 81% lower cost of deployment.


These are just a few customer stories demonstrating how EMC and VCE—through the power of the EMC Federation— together, along with our strategic relationship with Cisco, enable our customers to transform their IT organizations and allow us to remain the #1 choice for Converged Solutions.


EMC will participate in VMworld 2015 Europe, taking place in Barcelona, October 12- 15.  We look forward to seeing you there.

Be sure to read Cisco's and VCE's blogs, too!

VCE - Powerful Customer Stories and Partnerships = Successful VMworld

Cisco -  Partner Voices: The Power of 3: Cisco, EMC, and VCE


Great news out of San Francisco:


EMC won Bronze at the 10th annual Global Technology Distribution Council (GTDC) U.S. “Rising Star” Awards event held Sept. 9.


One of three awards presented in the $500 Million+ company revenue category, this prestigious honor is another acknowledgement that EMC is on the right track with our distributors.


Distribution plays an important role in EMC’s overall partner strategy and is a key part of the new EMC Business Partner Program (BPP) rolled out earlier this year. As we go forward, EMC will continue to innovate in how we partner with distributors, while striving to maintain a partner program that is simple, predictable, and profitable.


The differentiated value that EMC and our distributors bring to the marketplace also plays a big part in our combined success, as evidenced in our leadership with Converged Infrastructure and Flash technologies, as well as the overall breadth of our product portfolio.


I look forward to continuing our deep and robust relationship with distributors and am ever grateful to the GTDC for the award and the acknowledgement of our distribution partnerships. We’re truly honored.


For more information about the GTDC and the 2015 “Rising Star” Awards, view the official GTDC press release.

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Every year, CRN issues its Annual Report Card (ARC), the results of its comprehensive study of solution provider satisfaction of 70+ hardware, services and software vendors across more than 20 major product categories. Based on the feedback of these approximately 2,400 solution providers, EMC has once again made the grade, earning top honors in several categories:


  • Data Protection Software: For the third consecutive year, solution providers ranked EMC number one in this critical product category. EMC also won the product innovation sub-category.
  • Network Storage for SMB: This is the second year in a row that EMC has earned the top spot in network storage for small- and medium-sized businesses. Solution providers also voted EMC number 1 in all three sub-categories: product innovation, support, and partnership, and called out EMC’s improved “quality and reliability, partner portal, and cloud program.”
  • Enterprise Network Storage: Solution provider feedback secured EMC’s winner position in the product innovation sub-category.


Let’s also put a spotlight on EMC Federation company VMware, which was also recognized in this year’s ARC and cruised to number 1 in the Desktop & Server Virtualization category. Solution providers called out VMware’s improved “ease of doing business, managing channel conflict, quality of field management, and pre-sales support.” It’s no surprise, then, that VMware swept all three sub-categories: product innovation, support, and partnership. 


Recognition like this is the most meaningful, because it comes directly from our partners. We sincerely appreciate this feedback, because it helps us make the EMC Business Partner Program more simple, predictable, and profitable.

Hopefully, you’ve already heard quite a bit around “Unleash the Beast” and the Gen 4 enabled XtremIO all-flash array (AFA). It’s now time for us to unleash the real potential of the agile data center and application transformation … And we can—together with you, our EMC Business Partner Community.


True, performance matters. However, customers can only truly unleash the power and potential within their data centers when they unlock the potential in their applications—and put an end to latency, backend processing delays, dev/ops stale data, missed SLAs, and new-project overspending. 


Get your customers and prospects excited about:


  • Eliminating storage sprawl through advanced copy data management features—and delivering all-flash features across entire workflows, not just for production.
  • Automating storage and application processes to enable quick and simple copy creation and refresh development and testing—all instantly and without a hiccup in performance.
  • Consolidating workloads to get the performance and scale to run everything on a single array—with headroom for tomorrow’s application demands


More specifically, get customers excited about XtremIO’s ability to unleash an application’s potential. How? Simple … XtremIO 4.0:


  • Exceed the toughest SLAs in consolidated mixed workload environments
  • Enable real-time analytics and 40% faster dev/test
  • Unparalleled array-based copy management and self-service operations


Have a prospect or customer dealing with application issues—sprawling storage to support application, missed SLAs, stalled projects, upset application owners?


Get excited, get on the road, and Unleash the Beast—with XtremIO and EMC.


Let’s take this on the road, together. That’s right ... Partners, I hope you’ll join us, with your customer or prospect, on the XtremIO Unleash the Beast Tour. Together, we’ll talk to customers and prospects about what they can do to unleash the agility of their applications and truly transform their data centers.


Watch for registration information to attend an EMC-hosted event with your customer.  Or, develop, market, and host your own EMC XtremIO Unleash the Beast event using the assets available now on Campaign Library under XtremIO Program


Feel free to reach out to me with any questions at , XtremIO Partner Enablement

Your success and continued progress is a top priority for EMC. We’re excited to announce three new Targeted Programs to help you build product-specific demand generation. This is GREAT news for you and your bottom line.


Don’t waste valuable selling time thinking about how to sell more—everything you need to get going is included. These programs deliver key insights, clear strategy, and defined execution plans. Use the 2015 Targeted Programs to select, target, and drive more business, and to increase your overall revenue.


With the 2015 Targeted Programs, you’re getting the best of both worlds:  we’re helping you market and deliver solutions to drive product specific demand for your business. The programs are straightforward and simple, and provide you the tools and support needed to drive more revenue.

2015 Targeted Programs provide you everything you need to be successful, including how to:

  • Study and apply specific use cases to select your target candidates
  • Use a Big Data approach on EMC Marketing to target customers
  • Promote and deliver use-case value propositions to drive more sales and increase revenue


The three Targeted Programs described below are just the beginning. We’ll cover the entire EMC product portfolio spectrum through future program releases.


Programs available now:

EMC VNX Targeted Program 2015

Go Anywhere – EMC VNX Hybrid Flash Arrays Deliver Choice Without Compromise

The hybrid flash market is FOUR times larger than the all-flash array market. The EMC VNX family—the most flexible hybrid storage in the industry—can help you take advantage of this $18.9B market opportunity.


EMC Isilon Targeted Program 2015

Massive Advantage – EMC Isilon Scale-out NAS

Advantage Isilon, advantage YOU … Learn how to use the #1 scale-out NAS on the market to grab a piece of a $12B market opportunity. Show customers how EMC Isilon Scale-Out NAS is the ideal platform for the storage, management, and protection of unstructured, file-based data.


Coming soon:  EMC Data Protection Suite Targeted Program 2015

This program will help you address the position businesses face in trying to ensure data is protected, with a solution that reduces costs and bodes favorably for decision makers.


Drive revenue with the new Targeted Programs


Each program shows you how to combine targeted use cases with EMC marketing assets, a digital strategy, and a clear engagement and execution model.


Once you’ve selected and targeted customers, build and execute a campaign that helps you drive business. We’ve created three execution plans for you—choose the one that best fits your business goals.


1.  Partner Campaign Library (Free)

Best for:

Partners who wish to customize their web experience, email campaign,

and social content in-house


Landing pages, email templates, social posts, and solution-related assets


2. Digital Marketing Platform (Free)

Best for:

Partners who prefer a self-service online execution platform


Web content syndication, email campaigns, social media campaigns to help

drive traffic and leads


3. Concierge Services (Fee-based; use MDF for many services)

Best for:

Partners who want to leverage third-party resources


EMC-vetted Marketing Agencies who can help design, create, and execute marketing programs on your behalf


I hope you’re as excited about the Targeted Programs as we are. These programs will provide you with the insight, direction, and blueprint needed to select and target customers—and to drive increased revenue.


Get started now—download the EMC VNX Targeted Program and/or the EMC Isilon Targeted Program. And, watch for the release of the EMC Data Protection Suite Targeted Program.


If you have questions about these new Targeted Programs, I want to hear them. Contact me at I look forward to hearing from you.

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You may have heard about a pretty significant change coming your way in January of 2016.

In case you haven’t …

EMC will replace Channel Xpress (CXP) with a single quoting tool for both EMC and Partners.


Because we operate in an industry of rapid change, we continually look at ways to make it easier for our Partners to do business with EMC. This new quoting tool will help us do just that—it will remove friction and simplify the selling process.

It’s a big deal; and I’d like to share a few points about why we’re so excited about this change.

Let’s start with the basics.

It is ONE quoting tool. For years our systems have not been aligned to the way we work with our Partner community. By introducing a single quoting tool the quoting process will be faster and easier. And, it will be easy to navigate and easy to access via multiple devices, including your tablet.

What else? The new solution will also:

  • Offer a single sign on experience – getting you into the quoting tool faster
  • Protect approved quotes from configuration updates – decreasing rework you often experience today
  • Introduce automation and workflow into the quote approvals process – enabling more timely and transparent approvals

The quoting tool will be accessible only through the Partner Portal. Once the new quoting tool is live in January 2016, EMC will no longer use CXP for quoting or ordering. However, after that time, CXP will remain available in order to provide read-only access to prior quotes and to view order status information of quotes submitted to order from CXP.

Get ready for the change

We’ve only just started talking about this change. Watch for additional information throughout Q3.

Below are steps you can take now to help you prepare for this exciting change:

  1. Plan to attend training in Q4
  2. Verify that your Partner Portal login credentials are current and active
  3. Access additional information, tools, and resources on the CXP Overview & Upcoming Changes page of the Partner Portal

We’ll continue update the Partner Portal regularly with videos, demos, and news you need.

As I said earlier, this is a big deal here at EMC and has been in the works for some time. As you learn more about this solution over the next two quarters, I think you’ll see that your voice has been heard and we are taking a massive step forward in making it easier to do business with EMC.

You’ve heard EMC talk a lot about how we and our partners are leading the IT transformation (something we’re very proud of!). Yet, we don’t talk often enough about the people who drive that revolution. Harry Truman said, “Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.” So it is with great pleasure that I call out recent accolades for five EMC leaders who are steering the most wide-reaching and exciting shift our industry has ever seen.


Jennifer Axt, Julie Christiansen, Anna Dorcey, Nefeli Keebaugh, and Patty Scire have been named to CRN’s 2015 Women of the Channel, an annual list that honors outstanding female executives across the channel for their accomplishments in, and far-reaching impacts on, the technology industry. Additionally, Julie, Anna, and Patty have earned a spot on the elite POWER 100 list, a subset of Women of the Channel that recognizes individuals who have reached the highest levels of success in the IT channel.


It is my honor to work with these channel power players every day, and I see firsthand that Jennifer, Julie, Anna, Nefeli, and Patty
are those skillful leaders seizing opportunities to transform. Their work in collaboration with our Business Partner community is evident everywhere I look – customers achieving incredible business outcomes because of innovation technology approaches and solutions. I know they will continue to redefine possibilities – for you, our Partners; for EMC, and for the industry at-large.



This year’s EMC Global Partner Summit (GPS) centered on the themes of redefinition and transformation. I think I speak for every GPS participant when I say no one encapsulates transformation better than John Maclean.


EMC partners embody redefinition as well. With innovative approaches and remarkable levels of customer service, partners leverage EMC’s best-of-breed technology to drive IT transformation and customers’ business success.


One of my favorite parts of GPS is recognizing EMC global partners around the world for their transformational achievements. On behalf of EMC, congratulations once again to all of this year’s award winners. And a particular nod to the partners who received global recognition during the GPS keynote address:

  • Global Growth Partner of the Year: Wipro
  • Global Outsourcer of the Year: Atos
  • Global System Integrator Partner of the Year: TCS
  • Americas Solution Provider of the Year: WWT
  • EMEA Solution Provider of the Year: Bechtle
  • APJ Solution Provider Partner of the Year: InFront Australia
  • VSPEX Partner of the Year: NetOne Systems
  • Federation Award: WWT
  • Innovation Award: Capgemini
  • IT Transformation Partner of the Year: Deloitte
  • VCE Global Partner of the Year: AHEAD
  • VCE Global Systems Integrator Partner of the Year: Canopy – the Atos Cloud


As John Maclean said, redefinition is a journey. It begins with thinking differently, and ultimately results in becoming different. EMC partners are making a real and meaningful difference for our customers, helping them uncover new ways of delivering dynamic outcomes. Congratulations once again to this year’s award winners. We look forward to continuing to redefine what’s next, together with you.


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EMC’s SVP of Global Channel Sales Gregg Ambulos at the Global Partner Summit

“Only possibilities.”


That’s the personal mantra of Australian athlete John Maclean, who became a paraplegic following a near-fatal accident in 1988. John has spent the better part of three decades proving that his disabilities do not define who he is.


He was the first wheelchair-bound athlete to swim the English Channel and the first to compete in the Hawaii Ironman Triathlon and the invitation-only Ultraman World Championships.


He’s redefined himself over and over—to the point of learning to walk again, even after 25 years in a wheelchair.


Inspirational? No doubt.


But, what does this have to do with EMC?


As the EMC Global Partner Summit 2015 general session speaker, John Maclean brought the partner audience—solution providers, outsourcers, system integrators, cloud service providers, OEMs—to their feet … and some of us to tears.



Yet, John’s life story—and he admits it’s extreme—is not his message.

Instead, he says it’s about possibilities, about “learning to see challenges, or adversity if you like, and welcoming it as a fuel to feed off… All of us can do that, we simply have to make that choice.” During the session, John shared that he had help along the way—partners to expand his thinking and support him as he pushed the limits of possibility.


Following John on stage, Gregg Ambulos, senior vice president, EMC Global Channel Sales, explained in his keynote that we are facing a “once-in-a-generation transformation; a technological revolution.” We too, as an industry and as businesses must redefine ourselves to move forward and find new ways to collaborate with and leverage one another.


We, too, have choices to make.


Gregg implored the audience to push the limits of possibility and Redefine Next, together with EMC. We’re working to stay ahead of shifting market dynamics and address customer needs, and we are helping partners grow with us. The new Business Partner Program announced last year is one example of how we’re doing that.


Here are four ways (as shared by Gregg) that EMC will Redefine Next for Solution Providers in 2015.


1. Unleashing the power of the Federation: EMC took steps in 2014 to align the Federation to benefit our partner community and, “this year we’re putting more muscle behind it,” Gregg explained.

Some of this new heft includes:

  • For those who sell Federated solutions, this year we’re creating a Deal Registration program and establishing Federation Rules of Engagement to protect partners on all your deals.
  • When you complete the sales, technical, and service requirements around Federated solutions, you will earn the distinction of being “Federation Ready.” This comes with new resources and benefits, such as getting connected with a single point of contact to lead all of your federation GTM activities—streamlining and accelerating your business.
  • Additional Federation solutions, powered by EMC, VMware, Pivotal, RSA, and VCE are coming, including Data Lakes and Security Analytics.
  • VCE will join the Business Partner Program this July.
  • A new executive, Jeff Casale, is now on board to ensure a more seamless Federation experience for partners and customers.


2. Offering certification with EMC Ready: EMC Ready is a certification program we introduced in 2014 to ensure EMC sales teams understand the full breadth of our portfolio, and understand how to position all of our offerings. Now, we’re making the EMC Ready program available to partners.

3. Rolling out EMC True: A loyalty program piloting in North America, EMC True provides more benefits for those partners who are exclusive—or loyal—and whose storage or backup revenue is 80% or more EMC. Benefits include a revenue uplift that will count towards tier compliance, additional rebates, more marketing funds, free training and certification, and more. Over 10% of Silver, Gold, and Platinum partners in North America have signed up in the first few months. We’ll be rolling it out to other geographies over the next year.

4. Expanding the portfolio with VSPEX BLUE: The recently announced VSPEX BLUE is available exclusively through our partner community and procured through our authorized distributors. EMC is the market share leader in converged infrastructure with our Vblock and VSPEX solutions. Now, with VSPEX BLUE, EMC has the most comprehensive converged infrastructure portfolio in the industry.


Thinking across the entire EMC partner ecosystem

You’ve likely experienced it yourself—the convergence in the marketplace, as the lines between partners blur. For example, we see SIs that are now reselling, and resellers that are now in the managed services game.


In the next installment of our Global Partner Summit recap, you’ll hear from Jay Snyder, senior vice president, EMC Global Alliances and Chris Riley, senior vice president, EMC Americas Enterprise Sales about the broader EMC partner ecosystem.


“Disruption can be seen as a challenge to traditional business models, or it can be seen as an opportunity for transformation.”-- Jay Snyder


Or as John Maclean might say, “Only possibilities.”


Stay tuned for Part II.


Partners, to get real-time news and updates, download the new EMC Partner News App—available for both Apple and Android devices. The first step once you download? Customize your newsfeed by region, technology focus, and your role.

Global Partner Summit begins for EMC Business Partners today, but the week kicked off yesterday with a “beastly” start at EMC World 2015.


I’m talking the official unveiling of XtremIO 4.0. Lovingly dubbed “The Beast” by customers and EMCers, XtremIO 4.0 more than doubles previous density with 40TBs per X-Brick and offers configurations of up to eight 40TB X-Bricks. And it’s a free upgrade! Get the 4.0 lowdown from Virtual Geek and EMC Presales President Chad Sakac.


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“The Beast” was just one of many Day 1 announcements.


Here’s a quick Day 1 recap.


During the first general session, EMC CEO David Goulden set the stage for the many ‘hugely important announcements’ this week at EMC World 2015. He let the audience know that these solutions will help everyone be more successful in their careers; but cautioned all attendees to remember the pace of change in the IT industry isn’t slowing down—it’s actually accelerating.


With that, he noted that each and every one of us is part of the Information Generation. He shared the results of our recent survey of 3,000 global businesses, in which leaders identified the business attributes necessary for survival over the next five to ten years.


Businesses must:

  • Predictively spot new opportunities
  • Deliver personal experiences
  • Innovate in agile way
  • Operate in real time
  • Demonstrate transparency and trust


Goulden explained that the EMC Federation—made up of EMC Information Infrastructure, Pivotal, RSA, VCE and VMware—is in a perfect position to help deliver these five business imperatives. The Enterprise Hybrid Cloud, a foundational solution from the federation, is a key way—and it also delivers a 24% OPEX cost reduction to organizations.


Here’s where these cost savings come from.


OPEX Cost Savings.png


Then, it was on to the big announcements. First up: VCE® VxRack™ System—the industry’s first hyper-converged rackscale systems for large enterprises and service providers. It’s an engineered system like a VBLOCK with the simplicity of an appliance environment.


VxRack joins Vblock and VSPEX Blue in the EMC converged infrastructure family.


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Goulden also shared news for VMAX 3, including:

  • FAST.X tiers data across EMC and 3rd-party vendors for storage, backup, and the cloud
  • 40% lower storage costs and unlimited capacity with CloudArray
  • XtremIO X-Brick options as data reduction tier


There’s also a full spectrum of Data Protection news this week, including the launch of Data Domain DD9500, which resets the bar for data protection with 1.5x the performance and 4x the scalability of the nearest competitor.




That was just the beginning; there’s more ahead. For big picture insight about yesterday’s EMC Core Technologies announcements, see the recent Reflections post from Guy Churchward, president, EMC Core Technologies Division, Transforming Your Business Shouldn’t Have to Be Death-Defying.


Partners, to get more details about these products and real-time updates from Global Partner Summit, download the new EMC Partner News App—available for both iPhone and Android. The first step once you download? Customize your newsfeed by region, technology focus, and your role.

It’s certainly not “Big Data for Dummies.” It’s a lot better.


EMC’s free four-week Massive Open Online Course (MOOC) on Data Lakes for Big Data—which kicks off May 12—will give you a crash course in Big Data and its value to your customers.


It’s like getting a PhD in Big Data.


Best of all, you can use what you learn in the MOOC to educate your customers—both the senior business executives and IT—on how to build a Data Lake Foundation, construct a Data Lake, and begin analyzing data.


With the increasing amount of both structured and unstructured data being generated every day, businesses are seeing the advantages of analyzing Big Data to increase revenue, reduce costs, and minimize business risk. But along with that seismic shift in the ability to use data to manage a business comes the need for a totally new infrastructure. Businesses are looking for an integrated solution that stores and analyzes Big Data for real-time, rapid analytics, and predictive modeling.


That’s where you and EMC come in.


EMC provides the education and knowledge of a world leader in data storage and management.  You take that knowledge to your customers as a valued strategic advisor, especially to non-traditional IT decision-makers like finance and marketing.

MOOC Method


The MOOC, taught by leading EMC technical consultants, offers a blend of online content, educational videos, recorded whiteboards, documents, and weekly assignments. You’ll also be able to participate in discussions with other attendees and get peer feedback on your work. The course will require about two to three hours of your time per week.


The MOOC offers a little something for every partner:

  • A set of lessons introducing Big Data, Big Data analytics, and data science and describing opportunities to apply these to current business needs.
  • The nuts and bolts of Big Data, including the business value of Big Data and the people, tools, and processes used in Big Data analytics.
  • Everything you always wanted to know about Data Lakes and the Data Lake Foundation and how you can help businesses build the infrastructure needed to take advantage of the Big Data opportunity.
  • How the Data Lake solution can be implemented to provide the most value to businesses.


The 500 participants with the highest cumulative weekly assignment scores will also receive an electronic copy of the new textbook, “Data Science and Big Data Analytics.” You’ll also receive a certificate of completion.

Why You Should Attend


IT decision-making is increasingly shifting from IT to business operations. Those people are looking for partners like you to provide strategic guidance and direction as they tackle the Big Data challenge.


Enroll now to learn about the value, opportunity, and insights that Big Data provides.

Think for a moment about all the applications you have on your phone. Some of them contain valuable data that you will need when you move from one phone to another, such as your personal and professional contact information. Some of them have data you could get rid of without a second thought, like your high score on a certain candy game. And some of them have data that is precious, like pictures of your family that have dates, locations and other information that will need to transfer over to help you remember an important part of your life when you look at it again years later.


Now think how much more critical this scenario is when it comes to organizations that are moving away from an enterprise-wide application that is no longer needed, but the data contained in it still is. 70% of IT budgets are currently being used to maintain legacy systems because organizations don’t want to lose access to their data after applications are decommissioned. 



Think about the challenges that organizations need to overcome:

  • Accessing the data when needed (for insurers this could be 50 years or more!)
  • Understanding and transferring the value of the data that’s in the application
  • Keeping the data compliant and secure (healthcare, life sciences, financial services...)


But also consider the benefits that these organizations could experience, if the data was handled properly:

  • Access to data, not just for compliance or regulatory reasons, but to gain valuable insights that could impact the future of a business or industry (think Big Data)
  • Reduced costs associated with maintaining legacy and redundant systems
  • Reallocated budget toward innovation and next-generation applications, and away from legacy application maintenance


If you think that your customers would appreciate a solution that can help them achieve these things, you’re right! It’s a pretty easy value proposition for CIOs. And surprisingly, it’s very achievable with a product we call EMC InfoArchive. Partners just like you are already doing some amazing things with their customers by reselling and integrating this product, and I’d like to invite you and your customers to become one of our many success stories.


Together we can achieve our goals of growing our businesses and ensuring “No application data is left behind”.


Want to learn more? Leave your questions here or review the resources provided below.

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The Information Generation is Here, and What It Means for Your Business

The world is in a state of rapid change, thanks to technological advances that infuse digital into just about every facet of our lives. We are more connected than ever – not only in our personal lives, but in our work lives as well. Think about how doctors track and diagnose patients, how financial institutions manage funds and investments, how service organizations anticipate the needs of their customers, and how companies fundamentally operate.


This is the Information Generation. Information is transforming the world, impacting our customers’ customers, and changing, as well as evolving, their expectations.


Let’s take a look at why the Information Generation matters to you, our partners.


  1. Information is changing IT. By 2020, more than seven billion people, tens of millions of businesses, and at least 30 billion devices will be connected to the Internet. The amount of information generated will be 1,000 times what it is today. In the IT world, value will shift from actual product and service offerings to the information they generate. The prepared organization will become truly information savvy and develop a robust technology strategy – one that is nimble, flexible, and scalable.
  2. Information is changing customer expectations. As the Information Generation goes mainstream, customers will not just expect, but demand information infrastructure that underpins new, innovative capabilities and allows information to flow across platforms at the speed of business. They’ll look to you to help identify solutions that do more than capture the newly available wealth of data, but also harness it into meaningful actions.  This will be a key differentiator in driving future success… or failure.
  3. Information is changing business imperatives. New research from Institute for the Future, “Information Generation: Transforming the Future, Today” (with data provided by Vanson Bourne and commissioned by EMC) finds 96% of business leaders surveyed believe the megatrends of mobile devices, social networking, cloud and Big Data have forever altered the rules of business. But the majority of these same leaders feel they are unprepared to meet these new imperatives – signaling opportunity for counsel into the Information Generation.


What can we do to prepare? Let the Information Generation open doors for you to:

  • Engage in deeper conversations about current and future business IT needs
  • Work with customers and prospects to help them prepare for the already developing information ecosystem, and identify related opportunities and risks
  • Help customers understand the transformative power of information innovation


With EMC Global Partner Summit only a few weeks away, don’t miss the “Redefine Marketing TOGETHER” session at GPS, where you can learn more about Information Generation and how EMC is leveraging this leadership vision for greater brand relevancy. Then, throughout the year, watch for more opportunities to dig deeper into Information Generation and how it can help you drive more business with special partner-only resources.

Data has moved leagues beyond spreadsheets.


The old standby block data, easily handled by said spreadsheets, is quickly being replaced by unstructured data. Driven by the growth of the 3rd platform (mobile, cloud, big data, and social) unstructured data has become a power to be reckoned with. We’re talking video and audio files, scanned images, and machine data of all kinds. In fact, there’s so much of this data floating around that close to 80 percent of all new IT storage is now devoted to managing unstructured data. And it’s doubling every two years.


Call it the Big Data Challenge.


It’s no wonder that businesses and organizations the world over are struggling with how to store, manage, and analyze unstructured data—it’s coming at them like a tsunami.


And this “Big Data Challenge” is further complicated for IT professionals by the continuing need to save money while simultaneously protecting massive amounts of unstructured data and creating an infrastructure they can easily manage and grow. 


That’s where EMC Business Partners come in.


You can help your customers get ready for the Big Data Challenge now and set them up to get value out of their data with analysis down the road. Ultimately, it’s the analysis that will help them move beyond just managing unstructured data, to actually putting it to work to provide new business insights and growth opportunities.


The first step in meeting the Big Data Challenge?  Build a Data Lake.


Building the Data Lake


Customers need to consolidate inefficient silos of traditional and next-gen workloads into a Data Lake to lower costs, ensure ease of management, improve storage utilization, provide enterprise grade security, and enable access by multiple applications—a daunting task made easier with EMC’s Isilon Data Lake Foundation data storage infrastructure.


Isilon—a recognized leader in bringing data, applications, and analytics together to help customers build Data Lakes—is simple, efficient,
and scalable, supporting just the right level of performance for a variety of customers. In fact, the latest Isilon platform increases data storage capacity by 2.5 times to more than 50 PB in a single cluster, resulting in 50 percent lower operating costs as a result of high density nodes that reduce floor space, power, and cooling costs.


Building a Data Lake foundation is the place to start—and you may find that constructing a storage infrastructure foundation may be as far as some customers want to go. But for those ready to take the next step and incorporate big data analysis into the picture, Isilon also provides simultaneous support for multiple versions of Hadoop and various Hadoop vendors such as Cloudera, Hortonworks and Pivotal.


Partner Benefits


For EMC Business Partners, the Isilon win is simple:


  • Capture a great opportunity to reinforce your role as a trusted strategic advisor
  • Help customers design a Big Data roadmap that positions them for growth
  • Allow customers to leverage their investment and quickly move to analysis of unstructured data when they’re ready


Efficient storage…massive scalability…operational flexibility and in-place data analytics...robust data protection and security. These are
the hallmarks of a premier data lake foundation. So whether your customers want to take on the Big Data Challenge one step at a time, or they want to dive right into the Data Lake and start analyzing unstructured data—you have the solution for them.


To start conversations with your customers, introduce this brief video, which outlines the many benefits of an EMC Data Lake Foundation.

If you missed EMC at VMware Partner Exchange 2015 (VMware PEX) or want to relive the excitement, I’ve captured highlights of EMC’s presence at the event! This year EMC made a big splash at VMware PEX with an information-packed boot camp session, an exciting launch announcement and an interactive launch party complete with a human foosball tournament.

EMC Bootcamp


EMC’s Chad Sakac, SVP, Sales Engineering, kicked off the EMC Technical Bootcamp with his thoughts on what’s next in software-defined storage. He also discussed what EMC is doing with VMware to speed up the adoption of hybrid cloud consumption and enable partners to leverage our joint technologies. Pat Gelsinger, CEO, VMware, made a special appearance at the Bootcamp to participate in the conversation!

Gelsinger and Sakac.jpg



At VMware PEX, EMC introduced VSPEX BLUE! VSPEX BLUE redefines simplicity by delivering virtualization, compute, storage and management in an agile, scalable, and easy to manage "Hyper-Converged Infrastructure" appliance. VSPEX BLUE is powered by VMware EVO:Rail and EMC software, take this video guided tour to understand how this is made possible.

To learn more, listen to the podcast where Techhead’s Simon Seagrave interviews EMC's Chad Dunn, Senior Director, VSPEX Business Operations, on all things VSPEX BLUE. If you are ready to go-to-market and sell, please download all of the materials you need to get started in our new VSPEX BLUE enablement site.



VSPEX BLUE Launch Party

To celebrate the announcement of VSPEX BLUE, EMC hosted an epic Launch Party where EMC Business Partners had the opportunity to engage directly with the VSPEX BLUE team. To amplify the excitement, professional US Soccer player, DaMarcus Beasley attended the event as a special guest. The competitive human foosball tournament was an interactive and fun activity for both spectators and players.



EMC and VMware Breakout Session

EMC’s Jim Quercetti, Director, Global Partner Sales and Strategy, led the breakout session discussion entitled “EMC and VMware: Better Together For Your Customers. Better Together For Your Bottom Line”. Partners had the opportunity to learn how to unlock new revenue streams by delivering joint EMC and VMware solutions.

Quercetti Breakout.JPG.jpg


EMC Recognized as VMware’s Innovation Partner of the Year

To culminate the event, EMC received the Americas VMware Partner Network Award in the Innovation OEM category. This recognition is a huge honor for EMC and we will continue to drive innovation with our Enterprise Hybrid Cloud solutions in 2015 and beyond!

VMware OEM Winner.jpg


Continue the Conversation

To see additional pictures from the event, check out our social recap and continue the conversation with us on Twitter @EMCPartners. If you’d like to learn more about our integration with VMware, visit our Everything EMC at VMware page.

If you enjoyed meeting with us at VMwarePEX this year or have suggestions about what you’d like to see next year, please leave a comment below!

Anna Dorcey

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