Hopefully, you’ve already heard quite a bit around “Unleash the Beast” and the Gen 4 enabled XtremIO all-flash array (AFA). It’s now time for us to unleash the real potential of the agile data center and application transformation … And we can—together with you, our EMC Business Partner Community.


True, performance matters. However, customers can only truly unleash the power and potential within their data centers when they unlock the potential in their applications—and put an end to latency, backend processing delays, dev/ops stale data, missed SLAs, and new-project overspending. 


Get your customers and prospects excited about:


  • Eliminating storage sprawl through advanced copy data management features—and delivering all-flash features across entire workflows, not just for production.
  • Automating storage and application processes to enable quick and simple copy creation and refresh development and testing—all instantly and without a hiccup in performance.
  • Consolidating workloads to get the performance and scale to run everything on a single array—with headroom for tomorrow’s application demands


More specifically, get customers excited about XtremIO’s ability to unleash an application’s potential. How? Simple … XtremIO 4.0:


  • Exceed the toughest SLAs in consolidated mixed workload environments
  • Enable real-time analytics and 40% faster dev/test
  • Unparalleled array-based copy management and self-service operations


Have a prospect or customer dealing with application issues—sprawling storage to support application, missed SLAs, stalled projects, upset application owners?


Get excited, get on the road, and Unleash the Beast—with XtremIO and EMC.


Let’s take this on the road, together. That’s right ... Partners, I hope you’ll join us, with your customer or prospect, on the XtremIO Unleash the Beast Tour. Together, we’ll talk to customers and prospects about what they can do to unleash the agility of their applications and truly transform their data centers.


Watch for registration information to attend an EMC-hosted event with your customer.  Or, develop, market, and host your own EMC XtremIO Unleash the Beast event using the assets available now on Campaign Library under XtremIO Program


Feel free to reach out to me with any questions at Rima.Robinson@emc.com , XtremIO Partner Enablement