Your success and continued progress is a top priority for EMC. We’re excited to announce three new Targeted Programs to help you build product-specific demand generation. This is GREAT news for you and your bottom line.


Don’t waste valuable selling time thinking about how to sell more—everything you need to get going is included. These programs deliver key insights, clear strategy, and defined execution plans. Use the 2015 Targeted Programs to select, target, and drive more business, and to increase your overall revenue.


With the 2015 Targeted Programs, you’re getting the best of both worlds:  we’re helping you market and deliver solutions to drive product specific demand for your business. The programs are straightforward and simple, and provide you the tools and support needed to drive more revenue.

2015 Targeted Programs provide you everything you need to be successful, including how to:

  • Study and apply specific use cases to select your target candidates
  • Use a Big Data approach on EMC Marketing to target customers
  • Promote and deliver use-case value propositions to drive more sales and increase revenue


The three Targeted Programs described below are just the beginning. We’ll cover the entire EMC product portfolio spectrum through future program releases.


Programs available now:

EMC VNX Targeted Program 2015

Go Anywhere – EMC VNX Hybrid Flash Arrays Deliver Choice Without Compromise

The hybrid flash market is FOUR times larger than the all-flash array market. The EMC VNX family—the most flexible hybrid storage in the industry—can help you take advantage of this $18.9B market opportunity.


EMC Isilon Targeted Program 2015

Massive Advantage – EMC Isilon Scale-out NAS

Advantage Isilon, advantage YOU … Learn how to use the #1 scale-out NAS on the market to grab a piece of a $12B market opportunity. Show customers how EMC Isilon Scale-Out NAS is the ideal platform for the storage, management, and protection of unstructured, file-based data.


Coming soon:  EMC Data Protection Suite Targeted Program 2015

This program will help you address the position businesses face in trying to ensure data is protected, with a solution that reduces costs and bodes favorably for decision makers.


Drive revenue with the new Targeted Programs


Each program shows you how to combine targeted use cases with EMC marketing assets, a digital strategy, and a clear engagement and execution model.


Once you’ve selected and targeted customers, build and execute a campaign that helps you drive business. We’ve created three execution plans for you—choose the one that best fits your business goals.


1.  Partner Campaign Library (Free)

Best for:

Partners who wish to customize their web experience, email campaign,

and social content in-house


Landing pages, email templates, social posts, and solution-related assets


2. Digital Marketing Platform (Free)

Best for:

Partners who prefer a self-service online execution platform


Web content syndication, email campaigns, social media campaigns to help

drive traffic and leads


3. Concierge Services (Fee-based; use MDF for many services)

Best for:

Partners who want to leverage third-party resources


EMC-vetted Marketing Agencies who can help design, create, and execute marketing programs on your behalf


I hope you’re as excited about the Targeted Programs as we are. These programs will provide you with the insight, direction, and blueprint needed to select and target customers—and to drive increased revenue.


Get started now—download the EMC VNX Targeted Program and/or the EMC Isilon Targeted Program. And, watch for the release of the EMC Data Protection Suite Targeted Program.


If you have questions about these new Targeted Programs, I want to hear them. Contact me at I look forward to hearing from you.