It’s certainly not “Big Data for Dummies.” It’s a lot better.


EMC’s free four-week Massive Open Online Course (MOOC) on Data Lakes for Big Data—which kicks off May 12—will give you a crash course in Big Data and its value to your customers.


It’s like getting a PhD in Big Data.


Best of all, you can use what you learn in the MOOC to educate your customers—both the senior business executives and IT—on how to build a Data Lake Foundation, construct a Data Lake, and begin analyzing data.


With the increasing amount of both structured and unstructured data being generated every day, businesses are seeing the advantages of analyzing Big Data to increase revenue, reduce costs, and minimize business risk. But along with that seismic shift in the ability to use data to manage a business comes the need for a totally new infrastructure. Businesses are looking for an integrated solution that stores and analyzes Big Data for real-time, rapid analytics, and predictive modeling.


That’s where you and EMC come in.


EMC provides the education and knowledge of a world leader in data storage and management.  You take that knowledge to your customers as a valued strategic advisor, especially to non-traditional IT decision-makers like finance and marketing.

MOOC Method


The MOOC, taught by leading EMC technical consultants, offers a blend of online content, educational videos, recorded whiteboards, documents, and weekly assignments. You’ll also be able to participate in discussions with other attendees and get peer feedback on your work. The course will require about two to three hours of your time per week.


The MOOC offers a little something for every partner:

  • A set of lessons introducing Big Data, Big Data analytics, and data science and describing opportunities to apply these to current business needs.
  • The nuts and bolts of Big Data, including the business value of Big Data and the people, tools, and processes used in Big Data analytics.
  • Everything you always wanted to know about Data Lakes and the Data Lake Foundation and how you can help businesses build the infrastructure needed to take advantage of the Big Data opportunity.
  • How the Data Lake solution can be implemented to provide the most value to businesses.


The 500 participants with the highest cumulative weekly assignment scores will also receive an electronic copy of the new textbook, “Data Science and Big Data Analytics.” You’ll also receive a certificate of completion.

Why You Should Attend


IT decision-making is increasingly shifting from IT to business operations. Those people are looking for partners like you to provide strategic guidance and direction as they tackle the Big Data challenge.


Enroll now to learn about the value, opportunity, and insights that Big Data provides.