The Information Generation is Here, and What It Means for Your Business
The world is in a state of rapid change, thanks to technological advances that infuse digital into just about every facet of our lives. We are more connected than ever – not only in our personal lives, but in our work lives as well. Think about how doctors track and diagnose patients, how financial institutions manage funds and investments, how service organizations anticipate the needs of their customers, and how companies fundamentally operate.
This is the Information Generation. Information is transforming the world, impacting our customers’ customers, and changing, as well as evolving, their expectations.
Let’s take a look at why the Information Generation matters to you, our partners.
Information is changing IT. By 2020, more than seven billion people, tens of millions of businesses, and at least 30 billion devices will be connected to the Internet. The amount of information generated will be 1,000 times what it is today. In the IT world, value will shift from actual product and service offerings to the information they generate. The prepared organization will become truly information savvy and develop a robust technology strategy – one that is nimble, flexible, and scalable.
Information is changing customer expectations. As the Information Generation goes mainstream, customers will not just expect, but demand information infrastructure that underpins new, innovative capabilities and allows information to flow across platforms at the speed of business. They’ll look to you to help identify solutions that do more than capture the newly available wealth of data, but also harness it into meaningful actions. This will be a key differentiator in driving future success… or failure.
Information is changing business imperatives. New research from Institute for the Future, “Information Generation: Transforming the Future, Today” (with data provided by Vanson Bourne and commissioned by EMC) finds 96% of business leaders surveyed believe the megatrends of mobile devices, social networking, cloud and Big Data have forever altered the rules of business. But the majority of these same leaders feel they are unprepared to meet these new imperatives – signaling opportunity for counsel into the Information Generation.
What can we do to prepare? Let the Information Generation open doors for you to:
Engage in deeper conversations about current and future business IT needs
Work with customers and prospects to help them prepare for the already developing information ecosystem, and identify related opportunities and risks
Help customers understand the transformative power of information innovation
With EMC Global Partner Summit only a few weeks away, don’t miss the “Redefine Marketing TOGETHER” session at GPS, where you can learn more about Information Generation and how EMC is leveraging this leadership vision for greater brand relevancy. Then, throughout the year, watch for more opportunities to dig deeper into Information Generation and how it can help you drive more business with special partner-only resources.