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Join me in watching Shant Soghomonian, Director of Channel Sales for APJ Backup and Recovery Systems, talk about challenging the misconception that backup is unimportant or at the bottom of the priority list. By watching this video you can learn more about positioning EMC data protection imperatives to your customers—especially if you’re having difficulty getting their attention. Shant talks about how to engage C-level execs in these conversations to make sure that you reinforce backup as a big priority.




As always, I appreciate your comments below.


- Fred

In today's world, Big Data is everywhere. That's right, even at the grocery store! Listen in as Philippe Fosse explains how Big Data is changing the world in which we live.



What are some examples of Big Data in everyday life that you've seen or heard about? Leave me a comment below and let me know.


- Fred

The Flash market is going to boom in 2014. IT research and advisory company Gartner estimates that in 2014, Flash will be a $1.7 billion market worldwide.


Flash technology has been around for quite some time. EMC has long recognized the power of Flash and the impact that it has, not only on storage, but ultimately, the future of the data center. Since 2005, our vision has been to deliver enterprise-class storage functionality across the entire I/O stack by leveraging Flash technologies for the right use cases and the right TCO models.


Steve Duplessie, Founder and Senior Analyst with Enterprise Strategy Group, states that “users need to think about a portfolio-approach to Flash—in the server, in the array, or as an all-Flash array—using intelligent software to leverage those assets. EMC has had this philosophy since it first entered the Flash game, and hasn't wavered.”


Now, with the cost of Flash driven down, organizations of all sizes can reap the performance rewards. I’ll steal a line from Chuck Hollis, Chief Strategist for VMware, and go as far to say that “it is becoming a Flash storage world.” (For more from Chuck on Flash, go here.)


It is surely time to get in on the $1.7B action.


EMC’s latest, hottest Flash offerings and promotions will help you get your piece of pie:


XtremIO is the only 100% Flash scale-out enterprise storage array.


Launching on November 14, XtremIO is a ‘game changer’ for customers deploying VDI projects of 1,000+ seats. It was purpose built for Virtual Servers, and provides blazing performance for database/OLTP environments. It’s also the only Enterprise-class all-Flash array to offer several ‘always-on’ data services – like in-line data de-duplication and thin provisioning. This means customers can count on consistently high IOPS and low latency, even over time, making it ideal for enterprises that hinge on high performance. In other words, XtremIO makes applications run blow-your-socks-off fast. You don’t want to miss this - join us on November 14 for the launch broadcast.


For now, I’ll leave you with a sneak peek:




All-flash VNX-F offers configurations as low as $5 per gigabyte.


According to a September 2013 report from IDC, EMC continues to maintain its leadership in the total open networked storage market with 34.1% revenue share. First-rate products like the VNX-F all-Flash array, based on the VNX Flash 1st design, help us lead this market by offering solutions to solve customers’ current and future business needs. Currently available to sell, VNX-F affords the speed and efficiency of Flash, in a highly cost-effective way.


Watch this video to learn more:




EMC server Flash accelerates applications at a very affordable “add-on” price point.


Server-based PCIe flash is thousands of times faster than traditional disk drives, offering customers greater speed, efficiency and performance. It is perfect for customers that require performance, but don’t have the IT budget to buy new hardware. XtremSF is a PCIe Flash card deployed in the server to dramatically improve application performance by reducing latency and accelerating throughput, while XtremCache is intelligent server Flash caching software that leverages XtremSF to deliver accelerated read performance with data protection.


We’re making it easy for you to add server Flash to your end-of-year sales with two incentives running through December 31: the Xtrem Performance Package promotion and rebates through the Target Products Rebate Program.


Happy Flash selling! As always, let me know if I can answer any of your questions via Twitter or leave me a comment below!

…the value of management—no, make that leadership—is higher than ever.” CRN, The Top 100 Executives of 2013


Having an executive on CRN magazine’s Top 100 Executives list says something about a company and that executive. Having three executives on the list? Now we’re talking caliber of a company’s leadership and the value of its programs.


Welcome to EMC, where we’re toasting executives Joe Tucci, Erez Webman, and Gregg Ambulos for being honored as influencers, innovators, and leaders on CRN Magazine’s Top 100 Executives of 2013. Overall, these awards are a testament toEMC’s success in the channel and the success you can have by partnering with us.


The North American publication’s annual Top 100 Executives list rates leaders in the industry who have played the biggest role in impacting and influencing in the channel. EMC leaders appeared in three categories: Joe is named in the Top 25 Most Influential category, Erez in the Top 25 Innovators category and Gregg in the Top 25 Sales Leaders category.


As CEO, Joe Tucci has overseen and managed the rapid growth of EMC since 2001.Through Joe’s leadership, EMC has made the channel a priority across all business units and all sales. With revenue of over $21 billion in 2012, Joe recognizes that a robust channel program is required for future success. 


New to EMC, Erez Webman is the CTO and Chief Architect of the Server Storage Software Group. Erez was the founder and CTO of ScaleIO, acquired by EMC this past July, and he brings his wealth of flash technology knowledge to EMC’s software-defined storage platform. Industry analyst Gartner estimates that, in 2014, flash will be a $1.7B market worldwide. Erez and his team will help EMC partners get a nice piece of that pie.


As Senior Vice President of Global Channel Sales, Gregg leads EMC’s go-to-market strategy for channel and distribution partners.  In his commitment to a consistent channel program across theaters, Gregg has initiated several new partner programs to strengthen EMC’s channel. In fact, over 50% of EMC’s storage revenue goes through partners, and this revenue continues to grow at a faster rate than our overall storage revenue.


Congratulations to Joe, Erez, and Gregg and here’s to another year of success in the channel!

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