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New Forrester Case Study shows how #EMC improves #oracle users’ productivity by 40%


Read how #oracle customers are increasing productivity while lowering TCO with #EMC’s Cloud Infrastructure


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Click here to learn more about EMC’s Solutions for Oracle

EMC recently commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by migrating Oracle databases and the applications they support to a private cloud environment running on EMC infrastructure.  As a part of the research, Forrester interviewed four EMC customers who have already made this migration to better understand the benefits, costs, and risks associated with an IT initiative like this.


Based on the interviews, Forrester constructed a composite organization that represents a company with the following characteristics:

  • It is headquartered in the US with operations in North America, Europe, and Asia.
  • It has annual revenue of $1 billion and 3,000 employees.
  • Oracle databases deployed in the SAN and subsequently migrated to the private cloud were primarily for ERP and business intelligence (BI) solutions.
  • Its previous storage solution was a traditional SAN, with:
    • Approximately 12 TB of storage for the Oracle databases (Versions 10g & 11g).
    • 14 physical servers, eight of which were blade chassis.
    • A virtualization level of 25%.


Like the four companies that it was based after, this composite organization had previously been experiencing rapid year-over-year growth and the current IT infrastructure was having a hard time keeping up with the business’ needs.  Seeking a solution to these challenges, the company decided to look at a private cloud solution that would enable IT to deliver IT-as-a-Service and Database-as-a-Service with automation and chargeback capabilities.


As the organization looked at the different options for private cloud storage solutions, it had two main criteria:

  1. Performance Optimization: The company wanted to use storage tiering and integrate different storage solutions such as SSD storage to improve speed where needed while also using HDD for non-mission critical data. 
  2. Flexibility at Scale:  The solution needed to support a variety of connectivity as well as offer the ability to easily support the environment as it continued to grow.


After an evaluation period, the company chose to replace its previous storage solution with an EMC Private Cloud solution that featured the following components:


  • VNX 5700 array with tiering:
    • Combination of SSD drives, Fibre Channel, and SATA.
    • Utilizing EMC’s FAST Suite (FAST Cache and FAST VP)
  • Compute platform Cisco UCS blade chassis — 4 B200 with 256 GB of RAM.
  • VMware ESX used for virtualization.
  • Still running a mix of Oracle 10g and 11g databases.
  • Level of virtualization increased to 80%.


After deciding to go with EMC, the composite organization followed a “straightforward” implementation that was a similar experience to what the four customers described took place with their own experiences.  The implementation was done in three phases:

  • Phase One (initial period): The hardware was implemented and the ERP test environment was migrated to the EMC cloud storage solution. Real loads were used to make sure the solution performed as expected. Two FTEs worked on this for two months.
  • Phase Two (Year 1). The bulk of the ERP production environment was moved to the new storage solution. Two FTEs worked on this phase for two months.
  • Phase Three (Year 2). New ERP components were moved to the EMC storage solution. The BI solution was also moved to the EMC storage solution. Two FTEs worked on this for one month.


After the implementation of EMC’s private cloud solution was completed, the composite organization experienced the following risk-adjusted benefits that represent those experienced by the interviewed companies:

  • The solution hardware cost was cut in half. By redeploying to an EMC-based private cloud storage solution, the composite organization’s three-year hardware purchase cost was $610,000 instead of nearly $1.3 million for other unified storage solutions considered. Additionally, annual maintenance savings compared to the higher cost alternatives were in excess of $60,000.
  • Implementation labor costs were 30% less. Installing and configuring a traditional SAN solution would have cost 30% more for internal resources and professional services than the EMC private cloud solution. This totaled $57,000 in savings.
  • The IT team avoided the cost of six additional full-time equivalent (FTE) resources. Had the composite organization continued to deploy database storage in the same way, six additional FTE resources would have been required to support anticipated growth. The three-year savings was nearly $1.3 million.
  • Business users gained 1 hour per day in increased productivity. Two hundred business users who rely heavily on information out of the ERP system saw a significant productivity gain because reports ran 40% faster. The total savings over three years was slightly less than $3.4 million.


To learn more about this TEI report, you can read the entire study here (attached).

Recently, EMC and VMware engaged with the analyst firm Wikibon to conduct research resulting in this white paper: Wikibon: Virtualization of Oracle Evolves to Best Practice for Production Systems. As a part of this research, Wikibon provided an economic model comparing a traditional, physical Oracle environment with no tiered storage vs. an optimized environment leveraging a combination of VMware virtualization and EMC’s flash and storage tiering technology. This comparison demonstrates how EMC and VMware's virtual infrastructure can provide Oracle customers the following benefits:

  • 26% Lower TCO: Lower total cost of ownership for the Oracle database infrastructure as a whole delivered through a combination of (a) server consolidation, (b) modernizing servers and adding memory and (c) increasing storage processing power through flash and auto-tiering. The combination of these technology approaches leads to an optimized Oracle database environment where less cores are needed to support the Oracle database workloads delivering 26% lower TCO. And, this 26% lower TCO is for the entire infrastructure, so it includes the cost of modernizing servers, deploying VMware, as well as EMC Symmetrix VMAX, and adding FAST and Flash.
  • 6X Better Performance: Decreasing response times from 12 ms to 2ms response through (a) enhanced server memory on the Oracle database servers as well as (b) the use of flash storage within the EMC Symmetrix VMAX and (c) the use of EMC FAST VP to prioritize the use of flash for latency sensitive Oracle database I/O.

Below you’ll find a PDF version of the research for your viewing.  Also, don’t miss out on seeing the all the cost and performance benefits you could get by virtualizing Oracle with EMC and VMware using our Oracle TCO Calculator!


You might also be interested in:

Longwhiteclouds: Fight the FUD: Virtualization of Oracle Evolves to Best Practices for Production Systems by David Floyer

EMC Reflections Blog: Standardize Without Compromise by Brian Gallagher

Next week, EMC and Cisco will both be sponsoring Oracle Collaborate 2013 in Denver and will be covering topics from best practices for virtualizing Oracle to how DBAs can provide complete data availability.   While on the show floor, make sure to engage with the Oracle experts from both EMC and Cisco in booths #806 and #807 and learn about the three paths to your Oracle cloud.


In addition to EMC's four breakouts , Cisco also has an awesome breakout session everyone should attend:

Session #879 - Making Stretch DR Network Virtualization Invisible to Oracle on VMware Workloads (Tuesday, 4/9 at 430 P.M.)


When you visit EMC’s booth, make sure to check out the Mission Critical Business Continuity Demo and see how VMware, Cisco, EMC and VCE are partnering to bring the private cloud to life. Cisco, EMC & VCE have brought the live demo to the show floor and will be providing attendees the chance to get hands on with the technology to initiate a live workload migration. The dream of active/active datacenters and always-on solutions is made real with Cisco’s Overlay Transport Virtualization(OTV), EMC’s VPLEX Metro, and VMware’s vSphere all running together on VCE’s Vblock infrastructure.


Once you’ve seen a demo that cool, you’ll want to see more.  The best way to fix that demo craving is to visit the interactive KAON Demo vRack in Cisco’s booth.  There you’ll be able to see how Cisco and EMC offer three different paths to the cloud.





IT organizations are beginning to virtualize their Oracle environments, enabling more performance, faster agility, and better efficiency.  To achieve these benefits, customers need to identify and deploy a cloud infrastructure that best suits its needs.  Only EMC and Cisco offer three paths that simplify, automate, and transform IT while accelerating the journey to cloud computing. Customers can choose from custom-designed infrastructure, VSPEX-validated reference architecture, and Vblock pre-integrated converged infrastructure.


Here are some of the most recent joint Oracle testing documentation from EMC and Cisco:


For more information on EMC and Cisco's joint offerings, visit here


An excellent example of leveraging EMC and Cisco infrastructure for Oracle is EMC's very own IT organization. To learn more, read the EMC IT White Paper:


White Paper: EMC IT’s Virtual Oracle Deployment Framework - VCE Vblock, VMware vSphere, High Availability, Distributed Resource Scheduler, vMotion, Templates 

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