When I attended my first SQL PASS in 2011, I didn't really know what to expect. As I stood there in my blue EMC shirt awaiting any and all questions that my come my way. I was floored by the number of people that walked up and asked "EMC... what do you guys do?".
It is a stark contrast to my experience working the booth this morning. There was a constant stream of customers coming by just to say that they replaced existing solutions with EMC and are exceedingly happy with their results. Even more pleasant of a surprise was that customers were talking about different products and features that were implemented. I couldn't have staged better conversations with clients any better than unfolded so organically this morning. There is no better advertising than unsolicited testimonials in front of other PASS attendees.
When I asked if they have heard about the benefits of newer technologies like XtremIO; the responses were extremely knowledgeable and informed. From customers that have already read it, seen demos, have it on order or even already have it running already; there was an overwhelmingly positive response to how the combination of inline data services like thin provisioning, de-duplication, compression and writable snapshots is transforming their infrastructure.
As always though at PASS, the largest bulk of questions at the booth is about data protection. This year's PASS Summit seems to be all Azure all the time and perhaps the most asked about product in the booth this year is Avamar Virtual Edition and it's ability to backup to Azure, replicate backup data to Azure, and protect virtual machines running in Azure!