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San Francisco, California

August 30 - September 3, 2015

  EMC Booth 1405


So much to see, so little time! We’ve got an action packed VMworld for you this year and we want to ensure you catch all the Federation Enterprise Hybrid Cloud highlights.


If you want to test out the Federation Enterprise Hybrid Cloud for yourself then swing by the EMC booth. We will have our cloud experts demonstrating the solution and showing guest just how quickly new services and applications can be deployed. There will also be a team of experts in the VMware booth ready to answer any question you may have about the solution.


            Once you venture off the show floor we’ve got some informative sessions you wont want to miss.


Mon, Aug 31, 1:30 PM - 2:30 PM | The Bleeding Edge: A Face Melting Technical Smorgasbord of Private, Hybrid and PaaS

Speaker: Chad Sakac, President, Global Systems Engineering


As enterprises are furiously competing to maintain relevancy in the market, innovation and business agility are essential aspects of their long-term success. To support that, IT must provide agile, secure, and cost effective services. This is not an easy task, it is critical that you understand the different cloud models and how they correlate to application and business requirements, these are basic fundamentals for your continued success. In this session, we will discuss the Managed Cloud model and how the EMC Federation with Virtustream solutions will complement vCloud Air’s Public Cloud offerings. We will guide you thru the key dimensions you must consider in choosing the right cloud model for your applications. In this session you will also hear about how EMC will enable Cloud Native Apps, the container ecosystem as well as transforming storage and replication through Virtual Volumes and IO Filters. In typical Chad fashion, we’ll get our hands dirty with tons of live demos and we’ll also provide a sneak peek on how Software-Defined Storage solutions are evolving to accommodate these new application and business requirements, from extreme high performance and low latency applications to huge object repositories. You’ll see how you can start using Software-Defined Storage solutions in your environment with just a few simple steps and with no out of pocket cost, by leveraging EMC’s open source offerings.



Mon, Aug, 31, 5:00 PM - 6:00 PM | Learning from the Leading Edge: Real Ways IT is Creating Value with Federation Enterprise Hybrid Cloud

Speaker: Edward Newman, Sr. Director, Cloud Professional Services Portfolio

Software-defined data centers are rapidly maturing, and IT organizations are adopting this approach to provide an agile platform for IT as a service and lower operational costs. The questions for many IT organizations now are: how rapidly can I build this? how agile can I become? how much can I save? In this session, we’ll share insights from a range of real-world deployments of the Federation Enterprise Hybrid Cloud solution, which leverages leading-edge technologies from VMware and EMC. Through robust solutions engineering, extensive documentation, and tightly-defined professional services, clients are realizing their software-defined data center in as little as 28 days. We’ll show how the solution operates at a high-level, but leave lots of time to explain the business and technical benefits which EMC Global Services clients are realizing as they create their software-defined data centers.




Tuesday, Sept 1st 12:30 PM – 1:30 PM | VCE Deploying a Hybrid Cloud in 2015

Speaker: Jay Cuthrell - Office of the CTO, VCE


The rush to hybrid cloud has resulted in many missteps and lessons learned along the way.

VCE™ Foundation for Federation Enterprise Hybrid Cloud simplifies deployment and management of hybrid cloud environments. Seamlessly integrated with VCE converged infrastructure, the solution provides integrated, validated cloud management software, and essential on-site configuration and deployment services—increasing IT agility while reducing complexity and risks.



Wednesday, September 2 - 9:00 AM - 10:00 AM | Enterprise Hybrid Cloud - Federal Case Study

Speaker: Mike Colson - Sr. vSpecialist, EMC
Travis Howerton - Deputy Director, IT Services Division, DoE ORNL


The US Department of Energy Oakridge National Laboratories (ORNL). Is in process of implementing the Federation Enterprise Hybrid Cloud Solution, enabling Service Catalog, DevOps, IT Financial management and application delivery. Travis Howerton ORNL Deputy Director IT Services Division will discuss the challenges he faced prior to automating. Mike Colson EMC vSpecialist will present the benefits the Federation Enterprise Hybrid Cloud have brought to ORNL. Both will talk to the technology leveraged to help automate and modernize the ORNL environment.


Wednesday, September 2 – 3:30 PM – 4:30 PM | VCE Converged Solutions for the Software Defined Enterprise  

Speaker:John Lockyer - CTO of Americas, VCE

Today's IT organizations must drive the innovations critical to survival in markets with rapidly emerging disruptive forces.



Don’t forget to follow @EMCcloud for updates during the show!


Our visit us here for more information on the Federation Enterprise Hybrid Cloud





     There was never a dull moment at EMC World 2015, especially if you stopped by the Federation Enterprise Hybrid Cloud booth. If you didn’t have the chance to make it there – here is your recap!


           If you think back to last year, EMC redefined expectations by deploying a hybrid cloud fast.

Screen Shot 2015-05-13 at 11.32.45 AM.png

Attendees were blown away when they watched our hybrid cloud get built from the ground up in just 48 hours. This year we took things a step further and demonstrated how quickly customers can leverage the solution to deploy complex applications and services.

     Guests entered the booth eager to learn how the Federation Enterprise Hybrid Cloud would uphold its promise of delivering unparalleled business agility. EMC industry experts provided the answer to their questions in mere seconds through live demonstrations.  While perusing through the booth, these visitors were able to experience traditional and next generation application development right before their eyes.






If you didn’t attend the event, get a taste of it yourself here:






Attendees went from curious to in awe in a matter of minutes when they peered into the fishbowl. Here, our experts were taking complex application requests and developing them at a staggering pace.  EMC’s partnership with Puppet Labs expands upon VMware App Services by enabling IT organizations to create application deployment blueprints. Users can actually create their own step-by-step instructions resulting in rapid and repeatable deployments. This new level of automation allows for time efficiency and ensures consistency across environments. Imagine what your business could accomplish if you weren’t spending so much time putting out fires and focused on the tasks that really matter? Our staff turned that vision into a reality with a few simple clicks!


Speaking of results only being a few clicks away, booth visitors learned how to deliver Platform-as-a-Service using the power of Pivotal Cloud Foundry.  By automating infrastructure all the way up through runtime, developers can instantly deploy, scale and update hundreds of application instances. Now that your hybrid cloud is running consistently and seamlessly, IT staff can reallocate time away from tedious manual tasks and devote it to innovation. At the end of the day that is what agility is all about, right?


This all may sound sweet enough, but EMC didn’t want to stop there.  We also announced the latest version of our solution, the Federation Enterprise Hybrid Cloud 3.0.  Through listening to cloud customers, we identified security and data protection as major concerns when it comes to cloud computing, so we wanted to bring these day 2 operations closer to your core strategy.


And of course, we made it simple. Thanks to the recent acquisition of CloudLink, managing cloud encryption can be done seamlessly by users directly through the self-service portal –  ultimately providing centralized administration and tighter control over security. We’ve enhanced security via secure isolation and network micro-segmentation to deliver granular firewall protection at the application or VM level.


Data protection has also been worked into the self-service portal. Users can monitor the status of the back up, perform on-demand backup and restores, and create new policies that will actually follow the VM’s they are associated with across multi-site configurations.


So while were at it, why not make managing your VSPEX Blue appliances into the self-service portal, too? To bring configuration and deployment simplicity to the next level, admins are given the ability to manage remote office end points from the same portal.


For developers looking to integrate big data into their next applications, there is uniform way to execute here, as well. Big Data-as-a-Service is delivered through Hadoop in only minutes. You might say the Federation Enterprise Hybrid Cloud can deliver Anything-as-a-Service at this point!







As demonstrated at EMC World 215, the EMC Federation has its thumb on the pulse of IT transformations. Businesses should be focusing on developing the applications they need to advance, not configuring the infrastructure. We’re taking care of that aspect of the journey for you by delivering the answer right out of the box. The Federation Enterprise Hybrid Cloud 3.0 was designed to give customers a jump-start on achieving results they're looking for. We’ve written the recipe for success, you just need to say GO!

You’ve probably heard the term “service broker” being tossed around quite a bit lately. You might be wondering what does it mean? Or how can becoming the broker of services help my IT organization?



Well, you’re in luck. Join us for our first Hybrid Cloud Hangout with EMC’s Daanish Ahmad, Cindy O’Brien, Nilesh Deo and Mike Greene as they discuss the importance of brokering IT services today.





For more information on how EMC can help you get started, visit or ask us a question below!

     We live in a world where answers are instantaneous, and it’s no secret technology has changed the way people are consuming information. The proliferation of smart devices and social networks puts endless resources in the palm of our hands. So, what does the hybrid cloud have to do with mobile, social, and big data trends?


            A whole lot, actually! Think of the cloud like the roots of a tree; people admire a tree’s serenity and the life that it beholds, but hardly ever do you consider what lies beneath the surface. Without the roots to it hold up, the tree cannot stand. The same idea holds true for that activity tracker on your wrist or your new smart watch.  You’re captivated by the end product, but do you know what makes it tick? Without cloud technology, the digital lifestyle you are so accustomed to would simply not be possible.



For example, think about how your banking experience has changed over the past five years and put yourself in the shoes of an app developer. One of your greatest competitors just announced a new mobile banking application that allows users to transfer money, make payments and to deposit checks whenever and wherever they are. It’s now up to you to gain back your company’s competitive edge.


            Competitive opportunities can pass quickly, so you need to be on your toes with resources at your fingertips. Every day that passes without the invention of a new groundbreaking app is a day that customers will be influenced to take their business somewhere more convenient. The traditional methods a core IT team offers are just not fast enough anymore.  So, you resort to going around IT and fire-up the resources you need in the public cloud. Why is this an issue? The core IT team looses visibility and cannot include your data in their strategy. But you can’t afford the delay!


For every aspect of a business to thrive, it’s vital to have a solid foundation and IT strategy to support it. If developers want to surpass competition, they need to combine the speed, simplicity and flexibility of the public cloud, with the trust, visibility and reliability of the private cloud.  So, what if there was a way to bring these two methods together quickly and seamlessly?


clock.pngThis is where the hybrid cloud comes into play! EMC has designed a fully engineered solution for IT admins to manage on-prem and off-prem systems via one single interface. With automated services, countless hours are freed up for the IT staff to devote to innovation and building those important next-generation consumer applications. Developers can now bring their products and ideas to life exponentially faster.


According to a study by Forrester, IT departments are spending 72% of the budget on operational costs, and a mere 28% on innovation. Now, imagine what your IT organization could achieve if this trend was reversed? The opportunities for invention are endless and we have just barely scratched the surface.  This is exactly what EMC is envisioning; a world without limitations.


If the answer is so obvious, why aren’t all IT departments bringing the two clouds together to form a hybrid cloud? It’s not so simple!  EMC has spoken with many companies that have spent considerable time and effort – years in some cases – in attempts to build a hybrid solution and are still left without the desired result.




EMC has spent over 40,000 engineering hours building this solution that can be implemented in a mere 28 days for a fraction of the cost. So, rather than breaking the bank and waiting years for the answer, you can turn to EMC!


Developers have the capability to create extraordinary things, and thanks to EMC, data center restrictions are being dissolved.  The banking industry is demanding the ability to go live with a new application every day, but it currently takes over 150 days on average to put a new app into production. EMC is closing the gap by providing customers with the power to free up the IT staff, cut operational costs and drive growth through investing in innovation. Your banking application is now a thing of the past and runners.pngyou’re onto the next big trend!


Let’s put it this way, if the products brought to market today impress you, just wait for what the future has to offer once hybrid cloud adoption takes off. Developers will have the opportunity to create things today’s world hasn’t even imaged yet. Although unseen, it all routes back to the cloud. So, next time you’re stunned by an ad for an HD camera, calling an Uber, or streaming your favorite TV show, you can thank the cloud for that!



            If you are wondering how it all works, keep an eye out for our next blog, or visit We welcome questions and feedback, so feel free to leave us a comment or blog request below!

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