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Sean White, Technology Alliances Manager


To put it mildly, 2016 has been full of change at EMC … with some of the most exciting developments still to come. And, through it all, our 20-year partnership with Cisco remains stronger than ever. Together, we’re committed to delivering value to our customers through EMC’s Converged Platforms Division, VCE, EMC Connectrix, and our other joint solutions.


A look at Cisco and EMC’s joint successes so far this year—and the impactful things planned for our partnership throughout the remainder of 2016

In February of 2016, EMC and VCE co-sponsored our first joint show as Diamond sponsors at Cisco Live Berlin.

Cisco Live Berlin drew a crowd of more than 10 thousand people. The EMC booth was jam packed throughout the show as we promoted our joint solutions with VCE and Cisco. We attracted 3,000+ unique visitors who attended 70+ sessions.

The best affirmation of our partnership came directly from our joint customers, including RenaultSports F1.  Renault Sports F1, a long-time Vblock customer, presented a session highlighting how CEOs increasingly look to IT as a driver of the digital business innovation and growth critical to an organization’s ability to survive in emerging, disruptive markets. The value of our partnership with Cisco truly resonated when this story was told by a strategic customer.


We saw the same fruits of our collaborative partnership yet again at EMC World 2016 in May. Together with Cisco, we engaged customers and partners via a number of sessions, fireside chats, presentations, and podcasts that highlighted the importance of our joint solutions from VCE and Connectrix MDS.


The EMC & Cisco Partnership – Proven Track Record of Joint Customer Success

As we’re driving home the importance of longevity in our partnership with Cisco, I want to share this video from Chad Sakac, President of EMC Converged Platforms Division, VCE.


Together, EMC and Cisco have a proven track record and joint commitment to customer success. Put simply, customers see VCE with storage from EMC and compute and networking from Cisco as the best-of-breed technology with the invaluable support model of VCE. In just seven years, Vblock revenue has skyrocketed, and now commands the #1 share position in the Converged Infrastructure market, according to IDC.


Showcasing our shared expertise at Cisco Live US—July 11-14, 2016


We hope you’re headed to Cisco Live US this week in Las Vegas!  We have some huge opportunities coming together for this week, and we’re excited to share them with #CLUS attendees. In addition to a full schedule of sessions on converged, hyper converged, and cloud solutions, we’ll also host a number of partner and customer presentations.


Look for us on site at #CLUS Booth #2723! And, watch for EMC’s Trey Layton, SVP, Chief Technology Officer, on the Industry Keynote stage, Wednesday, July 13th, as he joins a panel discussion on Digitization in a Cloud Native World.


We’re looking forward to another year of joint-customer success!  Together, EMC and Cisco will lead customers on their journey to cloud computing and IT transformation. This 20-year partnership is just getting started! 

Doug Fierro, Senior Director, Hardware Engineering, Connectrix, EMC Corporation


Is bigger better? Sometimes…Especially if there is a struggle to support growing applications while fighting for every square inch of available space.


Is better bigger? Sometimes…Especially if you want the latest technology that will grow with the business, and give flexibility for years to come.


With trusted performance, rock-solid reliability, an awesome management environment, simplified architecture and improved TCO, well, that’s a win…win…win…win…win.


And that’s why EMC, with our long-term partner Cisco, is introducing the Connectrix MDS-9718 high-density, high performance Director. We have many customers who have asked for even more density for their Fibre Channel SAN infrastructure, so they can simplify their network architecture, squeeze more value out of every inch of their Data Center, and be ready for years of innovation.


The Connectrix MDS-9718 does all that. It joins a growing family of rock-solid systems that gives extensive choice for supporting the most critical applications. With support for Fibre Channel, FCoE, FICON and FCiP, the Connectrix MDS family provides flexibility to design your storage network to meet a broad list of needs, big and small; open systems and mainframe; local and remote storage; hybrid and flash arrays.

Cisco MDS 9718 Image.jpg

Remember to modernize the Network as you modernize your Storage…


EMC’s extensive options for storage all require the best storage network to drive high bandwidth, always-on infrastructure. When designing the Data Center around VMAX3, VNX, XtremIO and other EMC storage platforms, remember that the storage network provides the pathways to connect these world-class arrays to your business applications. Think of it as the Data Center circulatory system. Keeping it fresh and healthy will pay dividends for years to come.


The new Connectrix MDS-9718, planned for release as early as April, will provide more options for creating highly available, scalable and feature rich, end-to-end storage networks. Our customers continue to depend on Fibre Channel as an important element of high performance, reliable and easy to manage storage environments, and the new MDS system fits well into our expanding portfolio.


Build the most scalable and mission critical applications, and trust that EMC storage and EMC Connectrix will give you everything necessary to meet the needs of the most demanding environment.



This post contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: risks associated with the proposed acquisition of EMC by Denali Holdings, Inc., the parent company of Dell, Inc., including, among others, assumptions related to the ability to close the acquisition, the expected closing date and its anticipated costs and benefits; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) component and product quality and availability; (vii) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; the ability to attract and retain highly qualified employees; (xi) insufficient, excess or obsolete inventory; (xii) fluctuating currency exchange rates; (xiii) threats and other disruptions to our secure data centers or networks; (xiv) our ability to protect our proprietary technology; (xv) war or acts of terrorism; and (xvi) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission.  EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Next week I will be attending one of the IT industry's largest conferences, CiscoLive! As a major partner of Cisco, EMC will have a major presence with a number of our subject matter experts in attendance. I am particularly excited about this year's event. In addition to all the changes happening in the industry, Cisco will be transitioning to a new leadership team led by Chuck Robbins. This conference has traditionally been technology heavy and a premier training and education event for IT practioner's. I'm sure this year will also have a ton of new technology announcements specifically around networking, and converged

I do think this year we will see more emphasis in the announcements on business outcomes. Every business needs to be digitally enabled to compete going forward. According to the American Enterprise Institute, 89% of the Fortune 500 companies from 1955 do not exist today. No business wants to be the next Kodak, or Blockbuster and become irrelevant in the new digital economy. EMC released a study at EMCWorld a few weeks back that identified the five imperatives most mentioned by business leaders. They are:

  • Predictively spot new opportunities
  • Deliver Personal Experiences
  • Innovate in an Agile Way
  • Operate in Real-Time
  • Demonstrate Transparency and Trust

We then asked these business leaders for their relative importance (green thumbs) and two of these imperatives rose to the top. First, spotting new opportunities and doing that predictively requires new analytic's capabilities. The second is innovating in agile ways across the entire business, which requires IT to be developing new software written and deployed continuously. When we asked the same business leaders about their IT's state of readiness (red thumbs) you can see many did not feel their IT organizations were ready to meet these challenges. These requirements are coming from the business, but IT needs to lead these initiatives. The measurement of success for IT has changed from improving an organizations efficiency to leading the success of these new business imperatives.

To be successful IT will certainly rely on new technologies. Successful companies such as General Electric and Amazon are focused on building mobile, Big Data, and social applications. These applications rely on new development paradigms such as Agile, and new application development platforms like Rails, Node.JS with application platforms such as CloudFoundry. These applications will be run on cloud infrastructures. Over 90% of all net new applications developed since the beginning of 2014 were built for cloud delivery. Clearly many IT organizations will need new skillsets and knowledge of these new technologies.

CiscoLive! is one of the major industry conferences where new technologies are introduced and IT practioner's can meet with subject matter experts. This is a great opportunity for practioner's to update their skills and prepare for new roles that IT will need. I expect to see more new technologies delivered in as a service and appliances form factors this year. IT needs to be able to quickly lead the development of new products and services to meet these new business imperatives.

To hear more about the future of IT organizations please plan to attend Rebecca Jacoby's keynote session on Wednesday where she will be talking with a panel of IT leaders including EMC Global CTO, John Roese about the future IT organization. To watch via webcast more information is available here. In addition to the keynote, John will be meeting with the EMCElect, and CiscoChampions at the EMC booth on Wednesday afternoon at 3pm. More information on the meet up is available on EMC community network here along with a complete list of EMC activities at CsicoLive! here.


Redefine with EMC at Cisco Live Milan 2015

Learn how EMC technology can help you redefine your environment via solutions for converged infrastructure, hybrid cloud, software defined storage, and leading storage products.

Building on a decade-long partnership, Cisco and EMC help accelerate IT transformation by providing customers with unrivaled choice and flexibility via "three paths to the cloud" - custom-designed infrastructure, validated reference architectures, and pre-integrated converged infrastructure. Recently, Cisco® and EMC® introduced new joint reference architectures, aligned channel partner programs, and integrated customer support to speed customers' path to the cloud.

Speaking Sessions -- You may win an iPad Mini just for attending!

Register today for the VCE breakout session on Wednesday

Date/Time: January 28 @ 11:30AM - BRKSP-2704

Location: Suite 7, Mezzanine, South Wing Level 2

Topic: Deploying a Hybrid Cloud in 2015

Speakers: John Lockyer, CTO Americas - VCE

Abstract: Today's IT organizations must react quickly to the needs of the business whilst planning for future technologies and market trends. In this session VCE will discuss how the Vblock® System architecture enables an accelerated time to market with increased application mobility and simplified management for the hybrid cloud.

Register today for the Cisco and EMC Breakout session on Wednesday

Date/Time: January 28 @ 4:30PM - BRKSP-2705

Location: Suite 9, Mezzanine, South Wing Level 2

Topic: Transform Your Data Center with EMC VSPEX and Cisco Technology:

Speakers: Derek Eaton, Trent & Dove Housing; Marcus Blank, EMC;  Chris O'Brien , Cisco

Abstract: This session will take an in-depth look at how VSPEX simplifies and accelerates deployment to support your most robust application SLAs. Understand the EMC and Cisco technology behind VSPEX, and learn about its benefits in real world terms – through actual an customer case study.  Come to this session to learn what VSPEX can do for your business and what it has already done for others just like you.



Vblockman Twitter Sweepstakes:

What can I win?

  • VCE & EMC will have DAILY drawings, giving away one iPad Mini at the end of each exhibition day.

How do I enter?

  • Attendees need to tweet a selfie with the Vblockman  mascot at Cisco Live Milan with the hashtag #Vblockman


Winner announcement:

  • Drawing times: Tuesday 7:15, Wednesday 6:45, Thursday 4:45
  • @VCE to tweet randomly selected winners toward the end of the day
  • Winners to claim their prize: Tuesday 7:15pm, Wednesday 4:45pm, Thursday 4:45pm

Who is onsite?

First NameLast NameTitleTwitter handleWhere?
JenniferRoyceEMC Events ManagerEMC Meeting Space
JohnRazmusVCE - Technical Alliance Manager
JohnLockyerVCE - CTO Americas@johnloc
RyanPetersonEMC Sr. Director, Tech Marketing


DerekEatonTrent & Dove Housing


MarcusBlankEMC, Director@vblamar
FabioChiodiniEMC Systems Engineer@fabiochiodiniVMware booth
IgnacioBorreroEMC Systems Engineer


VMware booth
ErikZandboerEMC Systems Engineer@erikzandboerVMware booth
MarcusBenhamEMC Systems Engineer@marcusbenham
MarcoGalantiEMC Technical Engineer@marcogalants
BernardEmmanuelEMC Systems Engineer


VMware booth

Tweet with us

  • Let us show you the way to the #hybridcloud. #EMC will be talking cloud, converged infrastructure & more at #CLEUR.
  • Attend an #EMC speaking session at #CLEUR and be in the running to win an iPad Mini! Register now:
  • Will you be at #CLEUR in Milan? @johnloc talks Hybrid Cloud on Jan. 28 at 11:30am  #EMC
  • #EMCs @vblamar & @_derekeaton show you how to transform your data center with VSPEX on Jan. 28 at 16:30 at #CLEUR
  • Meet #EMC experts at #CLEUR on the  VMware & VCE booths: @fabiochiodini @virtualpeli @erikzandboer @veemanuel  @marcogalants @marcusbenham & more

VSPEX is not VSPEX without two key things: 1) EMC’s technology alliance partners and 2) EMC’s channel partners.  The first because VSPEX doesn’t exist without servers, networking and hypervisors, which EMC doesn't make.  The second because VSPEX is a channel-only solution – it’s our channel partners that take VSPEX to customers.

Our technology is always evolving to become higher performing and more efficient.  Two recent announcements – EMC’s announcement of Next-Generation VNX, and Cisco’s announcement of support for the new Intel Xeon Processor E5-2600 v2 product family – put us back in the lab developing designs that pack the power and performance of EMC’s new VNX storage and Cisco’s new UCS servers into a VSPEX.

Today, we’re announcing the results of that lab work, through two new Cisco Validated Designs.


Together these 2 new CVDs cover 6 different VSPEX configurations and enable partners to deliver brand new Next-Generation VNX from EMC, and the latest Intel® Xeon®-powered Cisco UCS models in a simple, efficient and flexible VSPEX solution.The goodness doesn’t end there.  EMC and Cisco have teamed up to offer guidance on deploying specific applications on VSPEX – in this case SharePoint 2013 on Microsoft Fast Track 3.0. And as if application-specific guidance wasn’t enough, we recently completed a VSPEX Labs Validated solution that detailsdeploying Cisco UCS Director to manage VSPEX Proven Infrastructure.  This new implementation guide provides step by step instructions on how to setup, configure and operate VSPEX via Cisco UCS Director.Since the launch of VSPEX, EMC and Cisco have worked together by:

  • Enabling over 850 EMC and Cisco-certified channel partners to sell VSPEX solutions all over the globe.
  • Developing  Cisco Validated Designs covering several configurations making it lower-risk, fast and simple for partners to deploy VSPEX with Cisco technology.
  • Making VSPEX stacks built with EMC and Cisco technology available for channel partners to test their flavor of VSPEX via VSPEX Labs.

Our joint efforts with Cisco to date have netted great results for partners and their customers.  You can learn about some of those results by visiting our VSPEX Interactive Infographic.

Cisco Validated Designs Speed and Simplify VSPEX Deployment - EMC PulseEMC Pulse

The original blog post by Ed Walsh can also be found HERE.



CiscoLive! Europe is the first major technology conference of 2014. It will be starting on 1/27. Jim Ruddy and I will be representing the EMC Office of the CTO (OCTO) to preview EMC technologies and solutions. In addition we will be hosting a couple of meet-ups at our show floor booth. Jim Sanzone has been keeping our preparation on track over the last few weeks.

EMC is a diamond sponsor of Cisco Live! Europe this year and we will have major presence on show floor. As we have in the past we will have a number of customer conversation stations with several of our most requested topics.


The EMC Office of the CTO will be previewing new and enhanced products. We will also be previewing some of the new solutions we have been working on in Open Innovations Lab. The Tech Previews material is focused on four areas of 2014 focus for EMC:

  • EMC products like ScaleiO, ViPR, VPLEX, and SMARTS
  • EMC Solutions with our infrastructure partners Cisco,  VMware, VCE, and Puppetlabs
  • EMC Solutions with Big Data Analytics partners including Splunk, Rainstor, Pivotal, Hortonworks, Cloudera, and Apache
  • EMC Openstack Strategy Update

Over the next few weeks I will be previewing a number of these solutions on this blog. Our Cisco Live! vPass is active on the EMC Community network at: Be sure to register to get the latest EMC schedule updates and access EMC Featured content.


This promises to be a great event and perfect kickoff to 2014 partnership with Cisco and our mutual partners. Let us know in the comments, if you are planning to attend and would like to meet.

Is anyone still basking in the awesomeness that is Cisco Live 2013?  As you scroll through the photos below you may see why most of who attended from here at EMC still are in post Cisco Live mode even with VMworld right around the corner.


Cisco Live continues to be one of the best IT events in the industry where each year Ciscopushes the boundaries as to what these IT conferences have the potential to be.  A networking conference in more than one sense of the word, this conference has increasingly become more and more about convergence, integration, and an open flow of ideas. (Please take a moment to appreciate the numerous tech puns dropped in the last sentence.  My attempts at wit and humor are a work in progress... at best.)


So where could you find EMC at this event?  Well, quite frankly...everywhere.


Need a ride to the conference?  The vFridge was such a big hit we thought we would try some vBuses...



Where could you find us on the showfloor?  The best place: Booth #1031



Numerous sessions and presentations across the show floor in partner booths such as Intel, VCE, and Cisco Solutions theatres.A sincere thank you to all of our partners for your continued support.



We loved having our sessions crashed by the wonderful @CommsNinja & Engineers Unplugged...


Sir Richard Branson's keynote, sponsored by EMC, was every bit inspiring, charming, humorous, and like the man himself, memorable on so many levels.



Seeing the support for EMC from so many conference attendees on our last day was both rewarding and reassuring.


















And if all of the above was not enough, we had the incredible privilege of having John Chambers and Gary Moore stop by our booth during the show.


Along the way we had some great opportunities for our subject matters experts, such as the EMC Elect to meet the Cisco CCIEs and network at various events during and after the show. It is such a rewarding experience to see the continued support of one of our strongest partners both in how we are working together and how connected our companies' subject matter experts are with one another. In case anyone was worried, we managed to have a good time together along the way.


Chandra Jacobs, Product Marketing Manager from Backup and Recovery at EMC, was interviewed by Didier Rombaut in a blog post on Cisco Data Center blog that revealed her quest to find all the VBlocks onsite at Cisco Live and her vast knowledge of data Protection Systems for VBlock.


Also, EMC Elect Lauren Malhoit, a contributor to TechRepublic and known well-known SMB technologist also covered Cisco Live and her impressions of her experience in a blog published by her a few weeks ago.  There was a nice shoutout to Mark Prahl & EMC after Lauren was debriefed  on EM ViPR during the show.  Check it out here.


It is events like this that make us so excited for what the future has in store. On behalf of all my colleagues I have spoken to in the last month, we cannot wait to do it all again for Cisco Live US next year.  I hope you enjoyed this brief look back at Cisco Live and hope to see you at Cisco Live US next year!




Kevin Dallaire

EMC Corporation

Cisco Technical Alliance Assiciate

Some of the most engaging and significant conversations in IT are going to be happening in just a few weeks at VMworld (Aug. 25th - 29th) when some of the industry's most brilliant minds come together.  But before the beginning of VMworld 2013, I want to take a minute to highlight a unique video series being created by Amy Lewis at Cisco called #EngineersUnplugged.


Amy Lewis, better known as @CommsNinja and creator of #EngineersUnplugged, has been onsite at various IT events such as VMware PEX, EMC World, and Cisco Live, hosting numerous subject matter experts from all across the industry to talk about some of the most engaging subjects in today's world of IT.   Engineers Unplugged is your go to video series for all "techies" in the industry looking to talk about tech.  Just simply two technologists and a whiteboard.  Debates,  ideas, and education are all welcome.  Wrapping up Season 3, with much of Season 4 being shot at VMworld, its longevity and growing popularity speaks to the quality of content coming from these videos.

Each episode has their specific topic but there has been one clear focus that seems to be on everyone's mind across all IT events in the past several months: SDDC and Virtualization.


Thanks to Amy Lewis, we were able to get Dave Henry and Gabriel Chapman to give us an overview of where the idea of virtualization came from, and how we got to an era of virtualized and software defined infrastructure.  While I pulled this discussion from the end of Season 2, this discussion still provides excellent context  in anticipation of VMworld 2013.  This could be one most compelling Engineers Unplugged episodes thanks to Dave and Gabriel's unique perspective in context of the timeline of the data center. Dave and Gabriel, well done. 


Engineers Unplugged Season 2 | Episode 12: The Evolution of Virtualization



For us here at EMC, we pay particular attention to these discussions and ideas about virtualization for the simply reason that we have so much invested in our joint virtualization solutions with Cisco.  In our partnership with Cisco, virtualization is one of the key focus points in which we have jointly engineered pre-tested, pre-validated virtualization design solutions.For the last several years, EMC and Cisco have been working jointly together to offer some of the best of breed technologies in design configurations known as Cisco Validated Designs (CVDs) specific to desktop virtualization among other solution areas. These CVDs, whitepapers, and design guides manage to cover three different architecture models (as our three different paths to the cloud).  The first a) VCE VBlock converged infrastructure, b) VSPEX reference architectures c) and a custom build out your own architecture design using best of breed components from EMC and Cisco.  Whichever path works best for the use case, EMC and Cisco have been striving to make it easier to transform your infrastructure with these CVDs and Design Guides.  If you are looking for more details on the EMC|Cisco CVDs that exist to date (with many more to come in the near future),  I have pulled together a comprehensive list of the virtualization CVDs and design guides for both VMware and Citrix.  Also, Mike Brennan of Cisco pulled together a very informative blog post discussing the Citrix XenDesktop infrastructure capable of booting 5,000 users in just 30 minutes that you can find on the Cisco Data Center Blog.


There is no doubt that EMC and Cisco are two of the biggest thought leaders in the IT industry and, with VMworld 2013 just a few weeks away, you can expect more of these engaging discussions taking place on Engineers Unplugged with Amy Lewis.  Be sure to check back here for in depth discussions of all the EMC and Cisco collaboration at VMworld and be sure to follow @CommsNinja (Amy Lewis), @ciscdc, and @EMCCorp on Twitter for more Engineers Unplugged episodes.   Also feel free to suggest episode ideas or volunteer to appear in a podcast by contacting @CommsNinja on Twitter.



Kevin Dallaire

Cisco Technical Alliance at EMC

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