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EMC Australia & New Zealand is excited to announce EMC Forum 2014!


EMC Forum is an industry leading event for technology professionals to learn about the trends that are transforming industries, markets and organisations.


Cloud, social, mobile and big data are disruptive trends that, taken together, are defining the way we work and live. It is also redefining the applications and technology we use. As we move towards what IDC refers to as the ‘third platform’, we continue to see dramatic structural changes in many industries which are creating a new wave of winners and losers.


The future winning companies in our region will be those that will redefine themselves to become software-defined-enterprises – leveraging software to build new applications that harness new sources of data to redefine their strategies and drive structural changes to their advantage.


To accomplish this, organisations must REDEFINE many things and at EMC Forum we will showcase our technologies and expertise that will enable our customer’s transformational journey.  Attendees will learn how to harness the latest IT developments such as cloud computing, exploding data volumes and increasing data security to create more efficient and agile organisations.


At the event, you will be given the opportunity to choose from over 20 technical sessions, product demonstrations, leadership presentations from local and international experts and numerous networking opportunities.


Register today!


Sydney: Friday, 1 August

Melbourne: Wednesday, 6 August


Connect with us to stay up to date on all announcements, session details and news from EMC Forum 2014! Here’s how:


Putting the best of EMC Forum 2013 at your fingertips


By Karinne Brannigan, Marketing Director, EMC ANZ


In August, EMC Forum brought together experts and leading IT professionals to discuss the biggest trends and technological advancements in our industry today. Want to know how your organisation can use Big Data, the Cloud and Trusted IT to become more agile, scalable and responsive? They are big questions and we brought some of the industry’s leading experts together to answer them.


From strategic business insights to technical demonstrations, EMC Forum attendees were equipped with the specialist knowledge they need to address the technology challenges and opportunities in their organisation – and now that knowledge could be yours


We are offering you access to the very best content the event had to offer – and more – via the EMC Virtual Forum!

Check it out here -


Whether you weren’t able to travel to the event, couldn’t fit everything in on the day or just want ongoing access to unique insights and technical presentations, then EMC Virtual Forum is your go-to resource.


EMC Virtual Forum includes keynote presentations from EMC’s Senior Vice President and Chief Technology Officer, John Roese and Vice President and Managing Director for EMC ANZ, Alister Dias. You can also visit different ‘rooms’ to explore the content that most interests you. Not sure where to start? The “Virtual Concierge” can suggest relevant sessions, videos and information based on your job area.


Not only can you access all the best bits of EMC Forum, the site will be constantly updated with the latest news and information; including all you need to know about EMC’s recently launched mid-range storage arrays and software-defined storage.


Supported by our elite sponsors Telstra and Cisco, EMC Virtual Forum puts the best of EMC Forum 2013 at your fingertips. Visit EMC Virtual Forum and register now.

EMC Forum is heading to Melbourne. Only one more day to go till the must-attend industry event of the year makes its way to the Melbourne Convention Centre. EMC Forum Sydney was a great success and now we’re almost ready to do it all again in Melbourne!


So, Melbournites, make sure you’re ready for tomorrow! Don’t forget to check out the agenda online and to download the EMC Forum Web App. There’s so much to see and do at EMC Forum Melbourne, make sure you’ve planned your day to get the most out of it.


We’ll see you at the Melbourne Convention Centre tomorrow! Registration opens at 8am. Breakfast is on us.

By Karinne Brannigan, Marketing Director, EMC ANZ

It’s almost here! The tenth EMC Forum in Australia kicks off tomorrow at the Sydney Convention Centre. We hope you’ve all registered and are ready for the must-attend industry event of 2013!


There’s so much to see and do at EMC Forum this year. Apart from the technical sessions, presentations and the keynote, be sure to get a massage at the Westcon Group massage area, relax with your friends at the Infront lounge and grab a coffee from the Amcom Barista.


Don’t forget to download the EMC Forum Web App (available here) to access the latest agenda and plan your day.


We’ll see you bright and early for breakfast at the Sydney Convention Centre tomorrow!

By Karinne Brannigan, Marketing Director, EMC ANZ


Have you already registered for EMC Forum? If not, what are you waiting for? Perhaps you need a little more ammunition to convince your boss you should attend? Or maybe you are struggling to convince yourself to step away from your desk for a day?


Registration for the Sydney event on August 13th closes at midday on August 12th and for the Melbourne event on August 16th, registration closes at midday on August 15th. Register today so you don’t miss out!


EMC Forum is the must-attend industry event of 2013. From big picture predictions and insights to expert discussion and technical demonstrations, EMC Forum could be the most valuable day you’ve spent out of the office this year.


Here are my top ten reasons you shouldn't miss out:


  1. Get inspired: EMC’s Senior Vice President and Chief Technology Officer, John Roese, is bringing over 20 years of industry experience to EMC Forum in Australia. Attend the keynote presentation to hear about the technologies and innovations that will help you and your business succeed.
  2. Look at the IT department of the future: Guest speaker and trend analyst Michael McQueen will provide insights into what the workplace will look like 15 years from now. Are you ready for it? He’ll also bust some myths about Gen Y.
  3. Attend sessions in your specialty area: Attendees will be able to choose from over 23 sessions throughout the day that explore a wide variety of technologies and IT challenges.
  4. See technology in action: Visit the EMC vLabs for demonstrations on over 12 EMC technologies.
  5. Do the time warp: Step back in time with a visit to the technology lounge to see some of the amazing technology milestones from the past decades.
  6. Broaden your knowledge: EMC has invited a number of its trusted partners – including Telstra, Cisco, Dimension Data and VMware – to present during the event. All the big names in one place.
  7. Get 1:1 with the experts: Visit the EMC stand for a deep-dive discussion with experts about the technology you are most interested in and the challenges facing your business.
  8. Check out the showcase: Visit EMC’s partners on the expo floor and check out some great technology demonstrations.
  9. Network with your peers: With around 1,000 delegates onsite, take time to chat with others in the industry about the technology that could change the way we work today.
  10. Celebrate 10 years with us! Fancy a party? We’ll be throwing one so everyone can kick up their heels after ten years of EMC Forum in Australia.


That’s not enough for you? Check this out!

  • Get pampered at the Westcon Group massage area
  • Catch up with your friends at the Infront lounge
  • Or recharge with a coffee from the Amcom Barista


There is over 27 hours of content due to be presented at each of our events – offering you plenty of networking and learning opportunities. It’s going to be a huge day!


To get the most out of the event (and add to the fun!), access the EMC Forum Mobile Website.

It is available here:

(Once it has loaded, save it to your home screen)

Access the website now so you can access the latest agenda and full session and speaker details; so you can plan your day; join in on Q&A; and play the passbook game to win prizes!

by Karinne Brannigan, Marketing Director, EMC for Australia and New Zealand


Our industry is changing and advancing at an incredible pace. It keeps us on our toes and demands that we constantly learn and develop new technologies. It also provides opportunities to gain new business insights and increase efficiency – providing we can keep up.


When EMC held its first Forum event in Australia, Facebook was taking baby steps and Twitter was not even a glint in its founder’s eye. It's been just over seven years since Twitter co-founder, Jack Dorsey, sent his first tweet. Today, users are sending an average of 400 million tweets every day!


Social media has changed the way we communicate. It has produced massive data volumes for us to manage, store and analyse. And it’s not the only change we’ve seen in recent years. EMC Forum brings information and solutions together to help organisations adapt to change as well as meet the challenges of the future.


Every organisation aims to do three things: lower operational costs, increase revenue and reduce risk. This year, EMC Forum will explore the themes of Trust, Cloud and Big Data and equip you with the knowledge to operate and innovate in today’s world. With access to keynote presentations and informative sessions, you’ll learn how to harness the power of data in your organisation. We will also discuss some of the biggest announcements in the software defined data centre, which will help our customers run IT as a service and deliver the maximum efficiency and agility.


  • Hear about the Big Data opportunity in building Trust in your organisation - and how it can change the way you think about security.
  • Take the opportunity to speak with EMC experts to discuss the best path to the Cloud for your organisation – minus the complexity.
  • As Big Data continues to make headlines, EMC Forum will talk about where to get started with your organisation’s data. How can you use it to transform your business?


The event will also give you the opportunity to learn more about ITaaS, Flash storage, how to use backup and archiving as offensive weapons, next generation storage solutions and more.


EMC Forum is free to attend and will take place in Sydney on 13 August and Melbourne on 16 August. Register today!


Connect with us to stay up to date on all announcements, session details and news from EMC Forum 2013. Here’s how:

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