Find Communities by: Category | Product

By Simon Eid, General Manager, Data Protection and Availability Division, EMC, Australia and New Zealand


With cloud computing now business as usual for Australian and New Zealand CIOs, companies are demanding more IT solutions be delivered ‘as-as-service’, including data protection.

 

A report from IDC last year revealed that a whopping 86% of Australian enterprises are currently using cloud computing, making Australia one of the most virtualised countries in the world. Meanwhile, the New Zealand cloud computing market continues to see massive growth.

 

Australian and New Zealand companies have already started to realise the benefits of public, private and hybrid clouds and we’ve just made some announcements that mean you can be more confident than ever about transitioning to a software-defined environment.

 

In software-defined environments, infrastructure is virtualised and delivered as a service.  To meet the demands of this new IT model, companies need to step away from the traditional approach to backup – which utilises numerous technologies to protect data across primary, replica, and backup storage, as well as archive systems – and look to data protection as-a-service.

 

The flexibility of data protection as-a-service is critical to keeping pace with the velocity and fluidity of software defined environments – especially as the provisioning rate of primary storage accelerates via virtualised and software-defined approaches.

 

To address the changing market and prepare organisations for the future, EMC has redefined its Data Protection Portfolio for a software-defined environment. These solutions effectively support public, private and hybrid clouds, and span the entire continuum of data protection requirements, from archive to continuous availability.


Data protection must provide end-to-end visibility. For example, EMC’s new Data Protection Suite directly integrates at the application level. This allows EMC to leverage backup solutions built in to the application and consolidate workloads to a single data protection storage layer. This is much simpler, more cost effective and offers much greater visibility and control than traditional backup methods. The new level of visibility that this layer provides empowers virtual administrators and application owners, while IT maintains visibility.

 

This evolution supports the cornerstone of EMC’s data protection strategy, Protection Storage Architectures (PSAs), which provide an open, software-agnostic platform that can address all types of data protection workloads in existing and future software-defined environments.

 

As ANZ companies continue to adopt ‘as a service’ models, the true value of data protection as a service will be realised.

 

So what are you waiting for? Now is the time to take advantage of the latest innovations in cloud technology to improve efficiencies, business performance and gain that edge over your competitors.

Failing to get backup right in your organisation is a very bad business decision. In fact, research shows it results in a 43 per cent loss of employee productivity, 29 per cent loss of revenue and 29 per cent loss of customer confidence.

 

Data protection strategies are falling apart as backup and archive teams struggle with an explosion in data and transitioning to the cloud. In the meantime the storage team, the app team and the hypervisor teams all want quick and easy access to their data. As a result they are implementing their own back up, disaster recovery and archive solutions to retain visibility and control. This leads to data volumes becoming siloed, and organisations are finding themselves with what is known as an ‘accidental architecture’.

 

This model is in no way sustainable. If you have an ‘accidental architecture’, backup solutions can’t be scaled, data can fall through the cracks and not be backed up at all, and cost efficiencies go out the door.

 

So how do we fix it?

 

Organisations need to consider a protection storage architecture that provides a single, consolidated platform for effective data management and protection.

 

Moving to purpose-built backup appliances is now widely regarded as the appropriate step to ensure fast backup and recovery processes within an organisation’s IT infrastructure.

 

Existing data de-duplication technologies are also getting smarter. By tapping into application intelligence, organisations can reduce backup times from hours to minutes, even seconds. This is because the applications and hypervisors see the changes, or new data, and can easily identify what’s changed so it can be readily backed up.

 

When operating in a new virtualised environment, businesses must transform to be more agile and operate more efficiently in order to remain competitive. It is imperative that data protection is optimised for these new conditions.

 

To ensure the rest of the business adheres to data management and access policies, the team responsible for backup needs to deliver fast access to data, allow applications to be easily integrated and protect the organisation’s entire data pool. Otherwise businesses will continue to revert to the ‘accidental architecture’; the very issue plaguing organisations’ today.

 

If organisations don’t make changes to the way they protect and manage their data it will not only become an IT problem, but a business problem.

 

If businesses get backup right they can save money, increase efficiencies, expand into new markets, and leverage their data, amongst other benefits.  See the infographic below on how transforming backup can accelerate your business.

 

AP1309_EMC_BRS_CIO_Infographic-English_A2-poster.jpg

Filter Blog

By date:
By tag: